The world witnessed a rapid growth in the e-commerce in the recent years. Widespread use of mobile devices in the e-commerce has a role in this augmentation. Associated with growth of trading volume and the introduction of new devices, new products and solutions emerge and they diversify concerning online payments. Consumer attitudes and behaviors may change according to these developments. The purpose of this study is to investigate the factors effecting adoption of mobile payment systems by the consumer. 225 individuals were surveyed online through convenience sampling method. A research model was developed and proposed relationships were tested using structural equation modeling. The empirical findings point out that perceived trust, perceived mobility and attitudes positively affect the adoption of MPS; perceived usefulness and perceived ease of use have no effect on adoption of MPS. Furthermore perceived reputation positively related to perceived trust and finally environmental risk negatively related to perceived trust.

The purpose of this study is to examine the relationships among utilitarian and hedonic values, brand affect and brand trust in the smart phone industry. In this regard, an online survey was conducted on smart phone consumers in Turkey. Online consumers participated in the survey which took place in the relevant web page. The hypotheses were tested using structural equation modeling. The findings indicate that utilitarian and hedonic values significantly influence brand affect, and brand affect has a significant impact on brand trust. While utilitarian value is positively related to brand trust, hedonic value is found to have no significant influence on brand trust.

The purpose of this study is to investigate the effects of social media-focused information & communication technologies on business performance via some mediating variables. These mediating variables are marketing-based outputs and costs. In this context, a survey was conducted on 152 communication & advertising agencies operating in Turkey that were selected through convenience sampling method. A research model was developed and the proposed relationships were tested using structural equation modeling via AMOS. The empirical findings indicate that social media-focused information & communication technologies positively affect the business performance via the mediation of marketing-based outputs and costs.

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