Purpose Unconscious biases are often ignored in organizations; thus, it becomes more important to identify them so that we can build strong and competent organizations. In present dynamic and competitive business situations, you need to be well aware about those concerns of the organizations where these biases exist. Design/methodology/approach This paper identifies various types of unconscious biases prevailing at workplace. It also identifies different strategies which can be used to avoid them so that we can gain a competitive edge over others in market. Findings Unconscious biases are a fact of life; no one can deny them. Thus, it is important to identify them so that they can be eliminated, and our businesses can avoid their detrimental effects. Research limitations/implications Unconscious biases narrow down the pool of people in an organization and ultimately destabilize an organization’s base. Practical implications Unconscious biases narrow down the pool of people in the organization and ultimately destabilize an organization’s base. Originality/value This paper can help managers and executives to highlight the areas where these biases lie so that they can be removed easily.

Purpose A government’s green initiatives are meant to prevent or reduce harm to society. Such initiatives can elicit positive emotions that may lead to generating a supportive public response to the government. The purpose of this paper is to understand the consumers’ emotional response to government’s actions toward making the society sustainable. Design/methodology/approach The scenario-based experimental design is used in this study where one between-subjects manipulation is created for the government’s green actions, and one between-subjects control condition is created. A total of 140 respondents were assigned to experimental and 121 respondents were assigned to control groups using judgmental sampling. Partial least squares based structural equation modeling and confirmatory factor analysis was used for the testing of both structural and measurement model. Findings Positive emotions (i.e. gratitude, pride and happiness) that are evoked by the manipulated scenario are found to have a direct impact on the consumers’ outcome behavior (i.e. positive word of mouth, identification with the government, interest in green initiatives of the government and interest in the government’s actions to grow the nation). Originality/value The research contributes to the literature on the social sustainability by examining the impact of emotional responses to the government’s green initiatives. This study shows that positive emotions can be evoked in the context of environmental quality by sending the right message to the consumers (i.e. the general public in this case).

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