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With the development of technology, social media platforms have become widespread and they have become suitable for use by consumers for different purposes. One of these purposes is the opportunity to shop on social media. The volume of social commerce worldwide has reached an important level and its development continues. Hence, interest in researching consumer behavior has increased in social commerce literature. There have been many studies in the literature on the relationships of social support, social presence, trust and social trade intention. From this point of view, the purpose of this study is to synthesize previous studies examining the relationship among the variables of social support, social presence, trust and social commerce intention in the framework of a single model with the meta-analysis method. In this context, the findings of 36 studies are synthesized with the meta-analysis method. According to the findings of this synthesis, it is determined that the variables of informational support, emotional support, trust in the social commerce site, trust in the vendor on the social commerce site and social presence significantly affect social commerce intention. These findings may provide researchers who will conduct studies on this topic in the future with significant contributions in terms of analyzing the scope of the literature and shaping their studies. Additionally, marketing managers in the sector may utilize these meta-analysis findings in determination of their marketing strategies.

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The integration of ICT into promotion activities in international markets where competition is intense may offer great advantages to the enterprises on the basis of brand and cost. From this point of view the objective of the current study is to empirically examine (i) the impact of the use of ICT in promotional activities on brand advantage and cost advantage and (ii) the impact of brand advantage and cost advantage on export performance. The data that were collected from 188 exporter companies from Turkey with the help of a structured questionnaire were statistically analyzed by using the SmartPLS 3.0 software. The results reveal that promotional activities using ICT have a strong and positive effect on brand advantage and low cost advantage, while there is no significant direct effect on export performance. The results also reveal that brand advantage and low cost advantage significantly affect export performance.