The reality of information technologies of the last two decades has been transforming incredibly quickly. New systems for collecting, processing, and transmitting data are constantly emerging. Following them, more modern models of communication are being created. As a result, the former models of information exchange, which only yesterday seemed relevant and in demand, today are being forced out to the “periphery”. In such rapidly changing conditions, the problem of studying the ontological aspects of political communication is especially acute. This article attempts to systematize and comparatively analyze the key aspects of information exchange in politics in the latest technological conditions.