All data generated or analysed during this study are included in this published study (and its supplementary files). This study does not contain any studies involving human participants performed by any of the authors.

Highlights a lack of standardisation of patient information provided by UK dental practice websites regarding suitability and complications of dental implants.• Reminds registrants that there is an increasing trend in patients seeking their own information regarding dental implants and other treatment options online.• Reminds registrants of their duty to provide material that is accurate, honest, and informative, in line with GDC's principles of ethical advertising.

No abstract