After regaining independence, the borders were opened for Latvian residents, and they had the possibility to leave behind the travel or non-travel principles of the Soviet Union period, as well as go into the global tourism market. Post-Soviet transformation that was seen in different sectors, including the change in tourism and travel habits, which happened slowly. Since every decade of these three post-Soviet decades has its own development characteristics and is impacted by different external environment elements, the aim of this study is to analyse the tendencies of each decade and its most impactful external environment factors in Latvia. Even though the impact of the economic environment has always been meaningful in tourism, the main factor that impacted the first post-Soviet decade was without doubt the political environment. With the start of the 21st century and the improvement of the economic situation, world’s technological achievements enter Latvia’s tourism industry. Different sociocultural factors highlight different outbound tourism tendencies in each decade. Travel habits of Latvian residents have changed over time – values and expectations have changed for travelling abroad. As expectations and knowledge increase, Latvian travellers join the tendencies and travel habits of the collective European travellers.

The relevance and importance of Corporate Social Responsibility (CSR) have long been recognised in the business sector. Firms, communities, and individuals must shift their perspectives on CSR from voluntary actions to almost obligatory initiatives, especially in terms of corporate communications. This study aims to review the corporate sustainability framework from the perspective of CSR reporting and communication with some evidence from Latvia. The study has used secondary qualitative research methods, reviewing previously published scholarly literature and studies on the selected topic. Environmental impact and measures, society benefits and economic gains are the most important parts of CSR reporting, internal and external communication. In light of the recently experienced environmental, societal and economic challenges, this study advocates concentrating on CSR reporting and increased inquiry into the role of building efficient communication with relevant stakeholder groups – selecting the right channels, frameworks and report verification tools, to improve transparency and credibility. Researchers and practitioners must consider the role of CSR communication in a broader context, given the difficulties connected with economic, environmental and societal challenges, as good communication is critical for mobilisation and deciding on goals through consensus.

Recognition and perception as well as the image of a destination plays a significant role in choosing a specific destination for a potential journey. The destination image includes different attributes-tangible and verifiable destination attributes, as well as more intangible aspects as perceptions of a more psychological nature and emotions related to particular destination. The aim of the research was to study differences in the recognition and perception of Latvia as a tourism destination in different segments of potential European travellers in Latvia's target markets and how they affect their intentions to visit Latvia. The research involved data of three face-to-face surveys conducted in different places of Germany, Switzerland and Austria in 2015, 2016 and 2017. The questionnaire was conducted to evaluate the recognition and the perception of Latvia as tourism destination as well as to find out the respondents' intentions to visit Latvia within the next three years. As tool for data analyses SPSS software was used by applying descriptive statistics, data correlation and crosstabulations. Main results and findings are intended for organisations that are responsible for tourism image development in Latvia, to optimize marketing communication with different tourist segments in countries mentioned above.

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Enterprise cooperation has been analysed from many aspectsglobal competition, new innovations in technology advancements, tendencies of direct sales in tourism, increase of tourist experience; these are the main driving forces that are pushing traditional travel agencies out of the market and transforming the tourism intermediates into new open business model. Cooperation and networking creates ability to achieve goals that an enterprise is not capable of achieving on its own, thus giving rise to a new phenomenon referred to as collaborative advantage. Networking and collaboration in the tourism sector has gained importance particularly since these networks promote the spread of information and strengthens the connections between heterogeneous sectors of tourism industry, private and public companies, international partners, contribute to more sustainable tourism development that has greater actuality this year as the United Nations General Assembly announced 2017 as the International Year of Sustainable Tourism for Development. Research is based on qualitative research method of 5 case studies from each of two destinations Riga and Novosibirsk; using semi-structured interviews with company managers that allows interaction with each study object and gives advantage of collecting more detailed information, analysing motivation for involvement in cooperation. Article aims to investigate if there are cooperation peculiarities for the different types of travel agencies and tour-operator enterprises. Cooperation factors for analyses include cooperation importance, objectives, motives, trust, coordination, networking coverage, frequency and other important indications. Despite the fact that all examined tourism enterprises are involved in cooperation activities, in conclusion the study indicates the differences in cooperation habits, advantages and disadvantages of these studied tourism enterprises.