No abstract

Self-service business intelligence (SSBI) is an emerging trend in organisations allowing users to become more autonomous in data exploration. Organisations are keen to provide such services for their employees due to its potential benefits. However, there is little empirical knowledge about the process of building a SSBI service and the role of users in this process. From an exploratory single case study of a major Norwegian online marketplace and drawing on servicedominant logic as an analytical framework, we identify and explore two major phases of building a SSBI service: co-production and cocreation. Besides providing a rich description of these phases, this study also explores the way stakeholders are involved and embedded throughout the process of value generation.

The current business environment demands the enablement of organization-wide use of analytics to support a fact-based decision making. Such movement within the organization require employees to take advantage of the self-service business analytics tools to independently fulfil their needs. However, assuming independence in data analytics requires employees to make sense of several elements which collectively contribute to the generation of required insights. Building on sense-making, self-service business analytics, and institutions literature, this paper explores the relationship between sense-making and self-service business analytics and how institutions influence and shape such relationship. By adopting a qualitative perspective and using 22 interviews, we have empirically investigated a model developed through our literature review and provided more understanding of the sense-making concept in a self-service business analytics context.