Significance Gender inequality has been deemed the “greatest human rights challenge of our time” by the United Nations, and scholars across numerous disciplines agree that gender stereotypes represent a primary way by which this inequality is maintained. Yet changing stereotypes in a systemic, enduring way is extremely difficult. This is at least in part because stereotypes are transmitted and perpetuated through the language societies and organizations use to describe women, especially those in leadership roles. Here, we show that hiring women into leadership positions is associated with organizations characterizing women in more leadership-congruent, agentic ways. This shift mitigates a critical barrier to women’s progression in organizations and society: the incongruence of what it means to be a woman and a leader.

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