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After the global economic downturn in 2007–2008, India’s export of principal commodities such as ores and minerals, engineering goods, projects goods and handicrafts products showed insignificant growth rate. The handicrafts sector has been given focal attention in the study due to its worrying insignificant growth and to exploit opportunities for exporters in the global market. This article, in an attempt to examine structural changes in exports of handicrafts product, performed the Chow breakpoint test by setting a break-up year to see if there has been a break in demand. This study contemplates and reflects how Indian handicrafts sector has surpassed its reputation among the diverse consumers in the global market after the global economic crisis and how government interventions have liberated the sector from middling growth to become a major contributor to world consumption. To make the subject more content and lucid to understand, this study has thoroughly accrued, reviewed and analysed several reports and trade data, and it culminates with some policy implication and suggestions to policymakers and entrepreneurs.

Firms view export policies as an external change agent that stimulates international business activities. In the past decades, developing countries have witnessed significant changes in their export policies to reduce financial and infrastructural barriers to international trade. India, with an objective to double its market share at the global level by 2020, has initiated a mix of policy measures in its Foreign Trade Policy since 2009. However, to measure the effectiveness of these policy initiatives on export business, no valid measurement scales or constructs have been developed for empirical assessment. Moreover, there is very little agreement in the literature about a conceptual definition of government export assistance as well as its operational definition. Hence, the objective of this study is to identify relevant policy initiatives and develop sub-dimensional constructs with valid measurement scales. This conceptualization is explored empirically with data from 400 exporters. The data identified four sub-dimensional measurement models that can be considered for future operations. The findings also provide useful practical guidelines and recommendations to exporters, policymakers and researchers.