We study personalized item recommendation within an enterprise social media application suite that includes blogs, bookmarks, communities, wikis, and shared files. Recommendations are based on two of the core elements of social media--people and tags. Relationship information among people, tags, and items, is collected and aggregated across different sources within the enterprise. Based on these aggregated relationships, the system recommends items related to people and tags that are related to the user. Each recommended item is accompanied by an explanation that includes the people and tags that led to its recommendation, as well as their relationships with the user and the item. We evaluated our recommender system through an extensive user study. Results show a significantly better interest ratio for the tag-based recommender than for the people-based recommender, and an even better performance for a combined recommender. Tags applied on the user by other people are found to be highly effective in representing that user's topics of interest.
There is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a study of 188 very active online enterprise communities, we found systematic differences in size, demographics and participation, aligned with differences in community types. Different types of communities differed in their appropriation of social software tools to create and use shared resources, and build relationships. We propose implications for design of community support features, services for potential community members, and organizations looking to derive value from online groups.
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