The main purpose of this study is to determine the effect of brand ambassadors and prices on purchasing decisions for Android phones through consumer buying interest. The approach in this study is associative with the data analysis used is path analysis. The population and sample in this study were 147 respondents who were selected by accidental sampling. The results showed that (1) brand ambassadors had a positive and significant effect on buying interest, (2) price had a negative effect on buying interest, (3) brand ambassadors had a positive and significant effect on purchasing decisions, (4) price had a negative effect on purchasing decisions, (5) brand ambassador has a positive and significant effect on purchasing decisions through buying interest, (6) price has a negative effect on purchasing decisions through buying interest.

The humanism approach as a movement raises awareness of human values aimed at the students of Bina Agung Private Middle School, Sunggal District, with the aim that students can avoid the dangers of drugs and promiscuity both within the school environment and outside the school environment. The implementation method is carried out by lectures and discussions with students. The results of this community service show that the humanist approach to students is very effectively used as a means to make changes in the mental revolution of students to avoid the dangers of drugs and promiscuity, because this can interfere with learning and reduce student achievement at school. In addition to the humanism approach that is applied to students, it is also carried out with a preventive approach to students by providing an understanding of the dangers of drugs and promiscuity and accompanied by teachers.

The purpose of this study was to determine and analyze the influence of brand ambassadors and product innovation on consumer loyalty through purchasing decisions as intervening variables. The research was conducted on Samsung cellphone consumers in Binjai City. The research population is 159 respondents who use Samsung cellphones. Samples were taken using the slovin formula of 114 respondents. Data analysis was carried out by means of path analysis using the SPSS program. The results of sub-1 analysis prove that brand ambassadors and product innovation have a significant effect on purchasing decisions. The results of sub-2 analysis prove that brand ambassadors and product innovation have a significant effect on customer loyalty through purchasing decisions. Keywords: Brand ambassadors, product innovation, purchasing decisions, consumer loyalty.

Penelitian ini dilakukan untuk merumuskan model yang tepat untuk nasabah tabungan di Bank Pembiayaan Rakyat Syariah (BPRS) di Sumatera Utara sehingga dapat menjadi model bagi Bank Pembiayaan Rakyat Syariah (BPRS) di Indonesia. Hasil penelitian ini menunjukkan variabel sistem syariah, promosi memberikan daya tarik dalam pembentukan niat untuk membuka rekening tabungan di BPRS. Namun layanan tidak mempengaruhi pembentukan niat untuk menjadi pelanggan. Studi ini juga menegaskan bahwa Theory of Reasoned Action (TRA) dapat digunakan dalam riset konsumen tentang BPRS.

The purpose of this study was to determine and analyze the effect of service quality and queuing systems on banking customer loyalty in the city of Medan. The sample selection in this study used non-probability sampling because it did not provide equal opportunities for each member of the population to be sampled. The sampling method in this study was purposive sampling of 150 respondents. The data analysis performed was multiple linear regression analysis. The results of data analysis show that service quality and queuing systems have a positive and significant effect on customer loyalty. Keywords: service quality, queuing system, customer loyalty