This research investigates how existing political and legal instruments can affect democratic power structures and civil society and examines prospects for their development. The article seeks to analyze current views and approaches related to negative campaigning, its sociopolitical perception, and countermeasures by looking at them through the lens of post‐Soviet countries and states within the Anglo‐Saxon legal tradition. Hence, the study views negative campaigning as a practice undermining democracy. We provide reliable evidence that Western nations are more likely to take a liberal approach to negative campaigning and assign it the role of a political struggle element. In addition, we found multiple confirmations that legislators in Russia have been toughening measures against negative campaigning and general defamation‐related rules.
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The article reflects the peculiarities of the application of the theory of "soft power" of the People's Republic of China through the mass media in state policy. In addition, the origin of this theory, the definition of the concept of "soft power" by Chinese researchers, adapted to Chinese society and culture, is given. This theory has gained particular popularity in the country, because it has found harmony with the worldview of the Chinese nation. Modern Chinese media, which, relying on new technologies, are the main tool for implementing this policy, successfully solve their main tasks. In particular, many major Chinese media content is published in English, their presence on the global Internet is increasing, and the scale of distribution is expanding. It is known that in order to spread Chinese culture on a global scale, deepen its acceptance, express a positive attitude to socio-economic modernization and political decisions of the People's Republic of China, the state uses innovative communication methods and actively spreads the Chinese "tone" in the international arena. The Chinese media come to the conclusion that they are effectively pursuing a policy of "soft power", spreading the values and culture of China around the world and thereby forming a positive image of the country. However, it is impossible to come to an unambiguous conclusion that China's soft power is being successfully implemented. After all, within the framework of the US-Chinese confrontation and the "belt and road", the activities of the Chinese media are severely criticized.
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