The metaverse promises an unimaginable future for digital travelers by enabling them to gain unique experiences (e.g., space travel) that would otherwise be impossible in non-virtual reality. Moreover, COVID-19 travel anxiety has triggered growing interest in virtual environments (e.g., metaverse travel) in the aftermath of the pandemic. The cost-conscious and tech-savvy behavior of travelers has been resurrected in the ‘new normal’; however, the fear of missing out (FOMO) is now dictating travelers’ choices for newness, immersive and rewarding travel experiences. To address these emerging trends, promising new technologies, and untested relationships, the present study explored the effects of COVID-19 travel anxiety on the readiness for metaverse space travel. In addition, the moderating influence of tech savviness and travel FOMO was tested on this relationship. Drawing on data of international expats (N = 386) in UAE, the finding based on structural equation modeling (SEM) revealed that the international expat’s readiness for metaverse space travel is positively influenced by their COVID-19 travel anxiety. Moreover, expats with high tendencies of travel FOMO and tech savviness will experience a stronger impact of COVID-19 travel anxiety on their readiness for metaverse space travel. These novel findings guided by prominent theories (e.g., self-determination, SOR, and protection motivation) offer new insights for policy makers and practitioners to strategically achieve digital-tourism transformation and sustainability through emerging and immersive metaverse technologies.
Sustainable travel has been redefined by the pandemic, as tourism destinations continue their struggle to stay resilient and vibrant. The COVID-19 crisis has fueled a lackluster performance and declined tourism growth worldwide while imposing serious threats to employees’ resilience across the globe. However, little is known about the interaction between the global tourism crisis and employees’ resilience in toxic leadership environments. To augment the existing understanding of the way employee resilience unfolds to respond to a crisis under toxic leadership, we draw on predictive research involving the UAE tourism industry. The UAE’s economy was forced to shrink largely due to its long-lasting dependency on inbound tourism. Hence, the study data were collected from 412 employees working in the hospitality and tourism industry in the UAE. Structural equation modeling (SEM) was used to test the impact of toxic leadership on crisis communication and employees’ resilience in the UAE’s tourism industry. The results showed that both employee resilience and crisis communication are negatively influenced by toxic leadership in COVID-19 tourism. Furthermore, crisis communication positively influences employee resilience, and significantly mediates its relationship with toxic leadership. Interestingly, the findings suggest that the toxic work culture constantly blurs the lines of communication, and, ultimately, the contagious behavior of toxic leaders overwhelms the resilience of employees while they respond to a crisis. The theoretical and practical implications of this research are not confined to toxic leadership; however, the strategies to nurture crisis communication and employee resilience for sustainable tourism are presented in an evolutionary perspective based on the conservation of resources theory.
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