The article considers raising students' media literacy as the response to the pandemic challenges highlighting the problem of deficiency of information verifiability and the importance of raising students' critical thinking as a crucial tool in decreasing the COVID-19 pandemic potential damage. The focus of the study lies in the research what sources/genres students of technical universities resort to in getting the information concerning the pandemic, what is their ability to distinguish facts from opinions, trustworthy information from misinformation as well as what are possible differences among students of technical and humanitarian specialities in terms of media literacy. The findings of the survey of 511 students majoring in different specialities at the National Technical University of Ukraine' Igor Sikorsky Kyiv Polytechnic Institute' (after this, the official abbreviated name – Igor Sikorsky KPI) revealed a need in raising students' media literacy in terms of critically assessing information concerning the coronavirus.

The article's main aim is to consider concept and genre text analysis in training professional interpreters and translators as well as students majoring in Publishing and Editing within the framework of complex interactions of theoretical and methodological practices. Theoretical considerations of cross-linguistic mediation, translation-oriented genre and concept analysis provided the basis for developing a set of learning practices. The main research question of this paper is how to exploit the above mentioned considerations in learning cross-linguistic mediation with the help of binary texts (the texts of the same genre considering alike problems in English and Ukrainian). Finally, the suggested methodology was verified and confirmed in the process of experimental teaching. The significance of the study lies in its cross-disciplinary approach to the problem of teaching translation: the mediation in teaching foreign languages, cognitive linguistics, translation-oriented genre analysis.