Investment projects are characterized by a substantial degree of uncertainty, weak predictability of environmental parameters and risks. Therefore, the risk management system is an important component of effective business planning, related to safety and financial integrity of an enterprise, and risk assessment is an important part of the project management. According to the steps of risk assessment trade enterprises require the identification of external and internal risks that may affect the effectiveness of their investment project. In this article is proposed to take into account the presence of specific risks for different phases of the project life cycle, the risks of trade enterprises, as well as the existence of risks arising from industry specifics. It is proposed to identify the risk by subgroups: risks accompanying the investment project; risks of a trading company; industry risks; macro-level risks; global risks. It is determined that external risks are characterized by such management methods as identification, forecasting, monitoring and accounting of risks; internal risks – prevention, transfer and reduction of risks. According to the selected subgroups, the risks that are characteristic of investment projects of commercial enterprises are identified. Depending on the subgroup, it is proposed to use the appropriate information and methodological support. The main global risks in the world in 2019 are analyzed. It is established that the main global risks in the world are environmental and threats caused by the development of information technology. It is determined the biggest risks Ukraine – the lack of qualified personnel, regulatory risk, operational risk, the risk associated with new/subversive technologies. It is concluded that there are differences in determining the greatest risks in the activities of economic entities in Ukraine and the world. Sectoral risks and their impact on the investment activities of commercial enterprises (economic, regulatory, institutional, political, and environmental) are identified. The internal risks influencing realization of the investment project of the trading enterprise (information, administrative, financial, marketing, logistic, technological, ecological, personnel) are revealed.