The paper considers the practical experience of creating educational visual materials on the Ukrainian language as a foreign language using innovative technologies, namely, the specifics of the role and place of colour and colour symbols as a code sign during the assimilation of new educational information. This study employed the following theoretical methods—analysis, systematisation and generalisation of modern research; empirical methods—experimental work; statistical methods—qualitative and quantitative processing of the results of empirical research; systematisation and correlation of the results of empirical research in accordance with the values of the case paradigm of the Ukrainian language. It was established that colour can affect not only a person’s emotions and behaviour, but also cognitive processes, thinking and memory. Upon recollecting information, a person reproduces events and focuses on everything associated with them. Within the framework of this study, the authors have identified the role of the influence of colour on the activation and mobilisation of students’ attention and memory, found ways to learn grammatical categories of the Ukrainian language using a generalising colour table. The authors proved that studying grammatical categories of the Ukrainian language using the colour coding method improves awareness and reproduction of educational information.

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The article presents a research of the peculiarities of the psychological adaptation of foreign students to the language and national environment in the process of comprehensive study of peculiar topics of linguistics and the history of its formation. The research was conducted on the basis of the use of a comprehensive experimental training program for learning Ukrainian as a foreign language and the history of Ukraine in one academic group of foreign students (12 people). Another group of students studied according to the standard program. The research objective is to demonstrate the positive dynamics of psychological adaptation of students from different countries to the language and national environment in the process of learning Ukrainian as a foreign language and particular aspects of its formation, namely the influence of Poland on the Ukrainian literary language in Western Ukraine in the 20s and 40s of the 20th Century. The urgency of studying this historical period is that the new edition of the “Ukrainian orthography” of 2019 partially intensifies the use of lexical tokens borrowed from the Polish language and orthographic norms of the “Orthography” of 1928. The research results showed that the average score of the final testing of students who studied through the experimental program is 3 points higher than that of students who studied through the standard program. In addition, students of the first group have much higher results from diagnosing the psychological characteristics of adaptation to the national environment. By studying the language and history of Ukraine, foreign students not only much better mastered language phenomena and understood their origins, but also learned about the complex past of our country. The conclusions of the experiment show that the proposed methodology proved itself to be a tool of improving the psychological adaptation of foreign students to the language and national environment of the country in which they receive professional education.

The article considers the problem of using non-verbal components IntroductionOne of the urgent problems in the teaching of a foreign language today is the need for a deeper study of the world of its carriers. Without understanding socio-economic systems, knowledge of cultures, studying traditions that have shaped the way of thinking of those people with whom it is necessary to interact, it is impossible to learn the language as a means of communication. In modern linguistics, culturology, in the methodology According to me Ter-Minasova S. G., the basis of any communication is the «mutual code», mutual knowledge of the realities, knowledge of the subject of communication between the participants in communication [5], so the study and teaching of a foreign language should be carried out in close connection with the world of the speakers of the language being studied, in indissoluble unity with cultures of peoples using these languages as a means of communication. Only in this way it is possible to provide foreign language learners with the necessary background knowledge, without it, real communication is impossible. In every country, people communicate in different ways: in accordance with their customs, traditions and mentality. In the process of communication, an important role belongs to a culture of communication, which includes not only the forms of speech, but also its non-verbal component (body movements, facial expressions, gestures, etc.). Non-verbal components are the most important components of communication, since they are the most important carriers of message values. Most often the non-verbal transmission occurs simultaneously with the verbal and can either enhance or change the content of words. In the opinion of psychologists, 60-80% of communication occurs due to non-verbal means only 20-40% -due to verbal ones. This opinion is confirmed by researches of scientists in the field of cultural communication, according to the data presented in the book of Ter-Minasova's S. G. «War and the World of Languages and Cultures», communication consists of: 7% verbal means proper, 38% phonetic language design, 55% non-verbal means [4, p. 93].A significant contribution to the problem of studying non-verbal communication was made by domestic and foreign scientists Pease A., Koztsolino M., Nikolaeva T. M., Uspensky B. A., Morozov V. P.

The aim of the article is considered the conceptual reconstruction of the relationship between postmodern feminism and the notional field of contemporary neoliberalism. The analytical methods used were based on the assertion that the complexity of textual interventions requires interdisciplinary approaches. The findings and results of the research carried out accentuate that COVID-19 has contributed greatly to the contradictions of the current global landscape in the contexts of neoliberalism and feminism. Feminism asserts as a discourse that the conceptual apparatus of neoliberalism has not served its goals; in fact, postfeminism has not yet chosen its route in the neoliberal context. The assumption that women cannot win their “vindication battle” in the world where "the game is fixed" continues to be taken as an axiom, even though the coronavirus pandemic causes some observers to proclaim the return of influential governments and social contracts. The latter accentuates the role of female representation in neoliberal social, cultural, and political discourses at the global level.