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The paper represents an analysis of gender studies regarding mass-media, mainly advertising. The study observes issues related to the way in which gender equality was identified in advertising, both in publications with individual authors and in collective specialised works, or in peer-reviewed scientific articles. We have subsequently observed and presented three essential directions in Romanian studies on gender stereotypes / inequality in advertising. Thus, we discussed the linguistic and semantic direction (terms such as stereotype, male-female distinction, patriarchy), then the typological direction (classifications of stereotypes, their characteristic and frequency) and last but not least the direction of consumer perception in advertising. In conclusion, the paper shows the research trends in the field of gender stereotypes regarding advertising, highlighting the opinion of recognized specialists on the influence such representations have on individuals and in society.

Today’s society is a technic and technology-dominated one. The media reconfigures its image using the means that are provided to it by the Internet. The present paper is an incursion in the recent media field, which showcases new journalistic approaches such as cross-media, transmedia and multimedia. Ideas of theoreticians regarding the new media are being presented, along with their essential characteristics. Also, the paper addresses new genres emerging in the online environment, such as visual storytelling, data journalism, infographics, web resources, presenting examples from the international and national press, in an attempt to identify ways to implement them and to identify the impact of such media techniques on an audience that is no longer just a consumer of information, but who becomes a direct participant in its creation.

Nowadays, the European space is one of communication, of interculturality, which tries not only to overcome barriers but to give them up through acceptance, cooperation, involvement. This article proposes an approach to interculturality from the perspective of inter-university exchanges and mobility. We will address several directions of analysis, following the challenges and solutions that the academic environment offers to create lasting relationships and important connections in achieving academic progress and increasing the quality of education. Besides, the study highlights how, through joint inter-university projects, intercultural communication produces an open dialogue between different mentalities, cultures, histories, and traditions, relying on integration and equity.

Satirical Romanian press use irony form with the purpose to transpose realities in acid writing and to reform the problems which exist in our society. This study presents one of the most known ways to express irony: intertextuality. Through a series of examples extracted from the satirical press we will try to observe the role that the parody and the pastiche – as important elements of the intertextuality – hold in the expression of irony, but also the impact that they have on the reader.