Purpose The purpose of this paper is to enlarge the current understanding of destination image in view of identified sources of risk and to investigate the mediating role of government initiatives and media influence for sustainable and secure tourism in a conflict zone. Therefore, this study develops and empirically tests an integrative model of destination image that reflects a comprehensive view of the relationships among these variables. Design/methodology/approach The study uses data collected through a self-administered survey of respondents selected through probability area sampling from the targeted sample of domestic tourists in hospitality contexts (four- and five-star hotels). The data were analysed using structural equation modelling. The scale was developed and purified through factor analysis (confirmatory factor analysis). Findings The results provide evidence that psychological risk and socio-cultural risk emerged as the major sources of risk followed by unrest (terrorist) and political risk which is against the predetermined notion that unrest (terrorist) risk is the major source of risk perceived by domestic tourists visiting a conflict zone. Further, the study identified that media is having comparatively higher role in influencing the perception about the sources of risk than the government initiatives in decreasing the sources of risk towards destination image and its competitiveness. Thus, the study supports the fact that for the destination image in conflict zone, performing best in the domain of control (government initiatives) yields very weak performance in the domain of concern (media). Originality/value This research contributes theoretically and empirically to the discussions on the components of the destination image in the conflict zone. Further, the study is inert in evaluating mediational role of media influence and government initiatives in the relationship between perceived risks and destination image.

This article presents a systematic review of social marketing and well-being. It summarizes key findings of different research articles and identifies important research gaps that need to be addressed by future research. This study explores, analyses, and presents a literature review by closely examining 94 articles. The articles focusing on social marketing and well-being have been retrieved from the databases of leading social marketing and management journals for the period 1998-2017. Adopting a content analysis method, the article presents a framework describing various antecedents, mediators, moderators, and well-being dimensions. Researchers suggest that a focused empirical and a mixed research approach be used to study social marketing and well-being. The implications of the study will help future researchers in developing robust and comprehensive models regarding social marketing and well-being. The study provides a basic theoretical background for future action or empirical research by identifying the research gaps in the area of social marketing and well-being. The study also assists social marketing managers in designing campaigns that are aimed to transform societies into a more competent, free, equitable, fair and sustainable community. S ystematic review analysis is conducted to evaluate the academic growth and development of any given discipline (Williams & Plouffe, 2007). A literature review of any academic discipline not only provides an overview of its progress but also identifies research gaps and provides future research directions (Creswell, 2009). In addition, the review also helps in clarifying our concepts regarding theoretical development, research methodologies, data analysis techniques, etc. One of the effective ways to position the developments in the academic discipline is through reviewing refereed journal articles in a particular area of study (Wilkie & Moore, 2003). In this context, Nasir (2005) carried out the literature review

Maintaining collaborative relationships of a business firm with the customer is very important in the contemporary competitive business scenario, besides the service rendered by it. Against this backdrop, the study was undertaken which aims to analyse the customer relationship management (CRM) practices and dimensions in the business. The past research studies were reviewed and the CRM frameworks given by the various authors, in particular of Sin, Tse, and Yim (2005, European Journal of Marketing, 11(12), 1264–1290), were critically examined. The research article based on the study revisited the four behavioural dimensions of CRM. A total of 225 respondents were conveniently contacted from banks and hotel establishments. In view of the challenges faced by the business organizations in the contemporary scenario, in particular in the service sector, this article identified and discusses ‘customer prospecting’ and ‘personalization’ as additional practices/dimensions that need to be incorporated to design a robust CRM framework which has been presented as revisited model. Structural equation modeling (SEM) had been used to validate the revisited model. These dimensions, though need to be ratified in the future research.

The importance of quality service as a vehicle for communication is growing in competitive markets for tourism sector. Customer satisfaction is the leading criterion for determining the quality that is actually delivered to customers through the product/service and by the accompanying servicing. The research paper undertakes tourist satisfaction by examining causal relationships among the tourism products and overall tourist satisfaction at destination level. The research paper measures the tourism service and its impact of tourist satisfaction by examining parameters like main services, accessibility and infrastructure in Jammu and Kashmir Tourism. The respondents of the research study have been tourists visiting at destinations of Jammu and Kashmir. A total of 150 respondents have been taken to collect required data pertaining to service quality and its impact on tourist satisfaction. The data has been collected through well designed questionnaire using 3-point Likert scale. The conclusion of the research study depicts that quality is considered as philosophy in guiding tourist destinations in relation to tourism services.

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