This study aims to determine the effect of (1) Store Atmosphere on Impulse Buying, (2) Sales Promotion on Impulse Buying, (3) the influence of Store Atmosphere and Sales Promotion on Shopping Emotion at Indomart Kampung Malangnengah Kel. Cijoropasir-Banten. This research is included in the type of causal research. The population in this study were all consumers from Indomart Kampung Malangnengah Kel. Cijoropasir Rangkasbitung-Banten, 99 samples were taken using non-probability sampling. Data was collected using a questionnaire, then analyzed using SEM analysis with the help of SmartPLS. The results of this study indicate that (1) Store Atmosphere has a significant effect on Impulse Buying as indicated by the value of tcount > ttable (9.253> 1.980) or P-value < (0.000 < 0.05), (2) Store Atmosphere has a significant effect on Shopping Emotion as indicated by the value of tcount > ttable (4.187> 1.980) or p-value < α (0.025 < 0.05), (3) Shopping Emotion has a significant effect on Impulse Buying is tcount > ttable (9.562> 1,980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion. (3) Shopping Emotion that has a significant effect on Impulse Buying is tcount > ttable (9.562> 1.980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion. (3) Shopping Emotion that has a significant effect on Impulse Buying is tcount > ttable (9.562> 1.980) or p-value < (0.000 < 0.05). and the mediation calculation that the value is 0.207 as shown by the path coefficient. The calculated t value of 4.369 is greater than the t table of 1.960, and the probability value of and Sig 0.00 < 0.05 is categorized, the effect is positive and significant, so that it means that the Store Atmosphere will affect impulse Buying through Shopping Emotion.

SOCIAL CAPITAL AND ASSISTANCE FOR BUMDES AS ECONOMIC RECOVERY SOLUTIONS FOR COMMUNITIES AFFECTED BY THE SUNDA STRAIT TSUNAMI IN PANDEGLANG REGENCY. The presence of the Ministry of Villages, Development of Disadvantaged Regions and Transmigration is the implementing agent of Law no. 6 of 2014 concerning Villages, it is substantively expected to be able to build villages through structural and cultural approaches. Villages are expected to become independent economically, socially, culturally and politically. The method used in this community service activity is using the lecture method, discussion method, dialogue, and mentoring and practice methods, the material presented about good BUMDes management information is still lacking, this is indicated by a score of 47%., After the community is given education and assistance in the management of BUMDes as the goal of economic recovery after good results were obtained, which was 93%. These results need to be strengthened by improving the management of BUMDes, where academics and the government can collaborate on the best model (deliberative model) for the development of BUMDes to be efficient and competitive.