In the last decades corporate social responsibility (CSR) has forcefully and irreversibly become a part of the corporate actions of a growing number of companies and continues to provoke the interest of governments, international institutions, scientists and researchers. The new imperatives on CSR have increased the requirements of companies towards the education and preparation of experts with the requisite skills and competences.The objective of the paper is to discuss how business universities meet the demand for new business models and management skills in order to help companies in Bulgaria to develop socially responsible practices.The study is based on a web-content analysis of the curricula and study programs of all Bulgarian universities training business and management students in Bachelor and Master programs. The obtained results regarding the current status of CSR education are interpreted in the context of CSR in businesses in Bulgaria. To this end, results were used from a large-scale study by the authors on the status and trends of development of CSR in Bulgaria, thus uncovering the needs of companies operating on the Bulgarian market in terms of employees with CSR skills and competences, and showing the gap between the demand and supply of CSR education for business and management graduates in Bulgarian universities (Bachelor and Master programs). The conclusions delineate the directions in which teaching CSR-related issues should develop in higher education institutions in Bulgaria.

The ecological transformation of the economy poses a number of challenges to the businesses and the government, whilst environmental responsibility in recent decades has been increasingly taken up by a growing number of companies, regardless of their size, business activities, or sector of operation.The objective of research is to analyse what incentive policies the government should set up to promote the ecological transformation of Bulgaria’s economy and what environmental business practices and environmental management systems the firms operating in the Bulgarian market have in place. The analysis is based on an empirical study conducted with 200 business organisations. The results show that the low level and limited scope of the environmental responsibility applied in Bulgaria are associated with the absence of a clearly defined macroeconomic framework for encouraging investments in innovative sustainability and energy efficiency technologies. The conclusions indicate that in order to intensify ecological transformation, a targeted, systematic and rapid macropolicy reform is required (promoting development and deployment of innovative resource and eco-friendly technologies; changing the logics of eco-fiscal policy; ensuring more efficient funding of the ecological transition; activating the financial markets by introducing new instruments of public-private partnership, etc.).The added value of this paper is not only in the analytical examination of the new challenges, but also and above all, in outlining the direction and deriving recommendations for implementing future actions.The methodology employed is based on primary and secondary investigations, statistical and analytical methods of interpreting data, and identifying the major dependencies and issues.

The ecological transformation of the economy poses a number of challenges to the businesses and the government, whilst environmental responsibility in recent decades has been increasingly taken up by a growing number of companies, regardless of their size, business activities, or sector of operation.The objective of research is to analyse what incentive policies the government should set up to promote the ecological transformation of Bulgaria's economy and what environmental business practices and environmental management systems the firms operating in the Bulgarian market have in place. The analysis is based on an empirical study conducted with 200 business organisations. The results show that the low level and limited scope of the environmental responsibility applied in Bulgaria are associated with the absence of a clearly defined macroeconomic framework for encouraging investments in innovative sustainability and energy efficiency technologies. The conclusions indicate that in order to intensify ecological transformation, a targeted, systematic and rapid macropolicy reform is required (promoting development and deployment of innovative resource and eco-friendly technologies; changing the logics of eco-fiscal policy; ensuring more efficient funding of the ecological transition; activating the financial markets by introducing new instruments of public-private partnership, etc.).The added value of this paper is not only in the analytical examination of the new challenges, but also and above all, in outlining the direction and deriving recommendations for implementing future actions.The methodology employed is based on primary and secondary investigations, statistical and analytical methods of interpreting data, and identifying the major dependencies and issues.

The growing challenges to business, connected to accelerated globalization, increasing environmental protection and decreasing poverty, change the role of business in society and make corporate social responsibility (CSR) a strong and irreversible part of more and more companies' corporate actions. Socially responsible attitude is: changing corporate values, modeling behavior, transforming personal positions in accordance with individual and personal interests -a process of integrating CSR into organizational culture. The main research question in this report is: Do firms operating in the Bulgarian market integrate CSR into their organizational culture? The survey includes three aspects:  First, a discussion on the concept of CSR and the different definitions for organizational culture; as well as revealing the connection between CSR and organizational culture.  Second, presenting different models of CSR that implicitly connect corporate social initiatives and different types of business responsibilities with the beliefs, attitudes and corporate values.  Third, implementing the benchmarking approach. The cultural change model towards sustainability of global carpet producer Interface, Inc. is used as a framework for studying the process of CSR integration into the organizational culture of companies operating in the Bulgarian market.Key words: corporate social responsibility, organizational culture, benchmarking approach INTRODUCIONThe idea of corporate social responsibility (CSR) has been developed for many years and its concept is represented in many different ways (1-5). For over a decade the understanding that CSR is beyond the regulated by law traditional business responsibilities has predominated and in most definitions for CSR the voluntary principle of carrying out socially responsible initiatives is underlined. In the EU's new CSR strategy the concept of CSR is significantly expanded and it is defined as "a responsibility of the companies to their influence on society" (6, p.6). This is a starting point for the nature of CSR in the present study.In different countries business, as well as all separate companies conduct different socially responsible behavior, implement different _________________________  Correspondence to: Irena Slavova, Department of Marketing and Strategic Planning, University of National and World Economy, Sofia, email:irenaslavova@yahoo.com policies, initiatives and forms of accountancy.Among the many factors that influence the way in which companies realize CSR is culture as an element of the environment in which firms operate, as well as the company's culture -the beliefs, values and adjustments that form its identity.In the following article the connection between CSR and organizational culture is studied. The conducted short literature overview and the presented CSR models show different perspectives on the nature and interaction between CSR and organizational culture. The thesis is defined that CSR is part of organizational culture when the internal business p...