On the basis of the equation of entropy-information balance, which can describe the macromodel of control of equipment operation, consumption of materials, energy carriers, the limiting values of the coefficients of their use and losses are obtained. It turned out that the ratio of the latter satisfies with high accuracy the proportions of the golden section. This quantitative regularity, which is of a systemic nature, should be taken into account as a standard in the feasibility study of projects of information systems for production management, which has a probabilistic nature.