Полянин Андрей Витальевич, доктор экономических наук, профессор, профессор кафедры менеджмента и государственного управления, Среднерусский институт управления-филиал РАНХиГС при Президенте РФ, Орел,

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In Russia have emerged all the necessary prerequisites for the digital potential development and digital economy growth rates acceleration. The country has a sufficient intellectual and scientific base, supported by a good system of secondary and higher education. At the same time, the digital economy requires global production renewal, all levels staff retraining and rapid innovative management methods implementation. By all means in conditions of such economy highly skilled and highly paid personnel who has the opportunity to develop and to invest their human capital are certainly needed. The necessity to study the problems associated with the changes of quality of human capital influenced by the digitalization of the economy and determining the vectors for their solution is due to the discrepancy between the skills provided by the education system and required by the new economy, integration and globalization processes that dictate the need to search for modern methods, tools and management solutions for perfection of the formation system and use of human capital. Under the digital economy, the country's competitiveness is determined in the first instance by the accumulated and developed human capital, possessing various network and digital competencies at various levels: global, state, corporate and socio-individual.

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Within the context of modern management, business organizations need to realize that everything around them is changing: the rules of the game, the participants, the scale of activities, and the size of markets. In other words, nothing is constant. The changes may be both local and global, whereby developments may affect different fields: executive and administrative, technical and economic, social and public, informative and analytical. Managerial decisions taken inside an organization under the aforementioned conditions require sound theoretical grounds for selection in terms of potential risks and current and future economic effects. Traditionally, long-term decisions on setting goals for an activity of a business organization and determining ways to achieve them are considered within the framework of strategic planning, as a result of which a development strategy is formed. However, under current circumstances, the place and role of change management in the strategy of business organizations requires reinterpretation. The academic originality of this contribution lies in the specification of a concept for change management with regards to the activities of business organizations based on a strategic approach and adaptation to dynamically changing market conditions, including long-term planning. As part of the study, the essence of a strategic approach to change management regarding the activities of business organizations is considered, the principles of building a change management strategy are highlighted, and an algorithm for its development and implementation is proposed.