The paper analyzes the processes of mass media data content impact on social processes taking place within society. The key role of modern mass media in person's life as a society's information base is brought into focus. In this context the problem of circulating information quality and adequacy of information presentation of social processes of mass media is stated. The results of mass media activity influence many social processes, particularly the process of society's professional structure formation. When commenting profession representatives and professional activity it forms certain image of society's professional structure.Mass media influence on real occupational skill structure of society makes itself felt through the formation of social & professional hierarchy in person's consciousness, the hierarchy closely related to the idea of status value of one or another profession, influencing on occupational choice.The results of the empiric study of information presentation of professional structure of the Russian society in mass media realized by means of content analysis of print media publications are represented. Regression model is built based on collected data to study interrelation between a number of factors such as actual professional structure of the Russian society, information presentation of professional structure created by mass media, need for specialists, average salary, status value of professions, and various professional groups.

Учебное пособие Чебоксары Издательский дом «Среда» 2020 УДК 004(075.8) ББК 32.81я73 Д14 Утверждено учебно-методическим советом СПбГИК № 12 от 20 декабря 2019 года в качестве учебного пособия Рецензенты д-р техн. наук, профессор, декан факультета цифровой экономики, управления и бизнес-информатики ФГБОУ ВО «Санкт-Петербургский государственный университет телекоммуникаций им. проф. М.А. Бонч-Бруевича» А. Д. Сотников д-р культурологии, заведующий кафедрой информационных технологий и компьютерного дизайна ФГБОУ ВО «Санкт-Петербургский государственный институт культуры» И. Г. Елинер Дадьянова И. Б.

The subject of this research is the project process of introducing the art of traditional ornament into the multimedia space. The relevance and novelty of the topic are caused by the use of motifs of Russian traditional ornaments in a new technological environment, which also helps to attract the attention of the younger generation to traditional culture, strengthening the connection between traditions and modernity. The aim of the research is to study the interpenetration and mutual influence of artistic techniques and creative methods of creating traditional ornaments for adaptation and application in the process of developing multimedia projects. The main objectives of the research include, firstly, consideration of the use of motifs of Russian traditional ornaments in a new technological environment on the example of student projects; secondly, analysis of the project process for creating motion graphics made using elements of traditional ornament and revealing the sound image of a musical composition created for an orchestra of folk instruments; in-third, the analysis of aspects of the development of elements of traditional ornament with examples of tools that implement a particular technology.In the course of the study, the analytical method of pre-project analysis, the formal-stylistic method of describing and analyzing the art form as the internal organization of the structure of the interaction of elements in the composition of a traditional ornament were applied, the experimental method of designing a multimedia composition was considered. As a result of the research, specific features of synthesizing a set of possible solutions in creating a design project with the active use of the sound component were identified. The role of sound/musical composition in the design of a multimedia project, the main methods, techniques of working with images and applying effects to create a comfortable existence and development of traditional ornamental motifs in a modern digital environment are analyzed. The technological aspect of creating a visual and sound composition was also analyzed.

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