Text segmentation is widely used for processing text. It is a method of splitting a document into smaller parts, which is usually called segments. Each segment has its relevant meaning. Those segments categorized as word, sentence, topic, phrase or any information unit depending on the task of the text analysis. This study presents various reasons of usage of text segmentation for different analyzing approaches. We categorized the types of documents and languages used. The main contribution of this study includes a summarization of 50 research papers and an illustration of past decade (January 2007-January 2017)'s of research that applied text segmentation as their main approach for analysing text. Results revealed the popularity of using text segmentation in different languages. Besides that, the "word" seems to be the most practical and usable segment, as it is the smaller unit than the phrase, sentence or line.

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We hypothesise that it is possible to determine a fine-grained set of sentiment values over and above the simple three-way positive/neutral/negative or binary Like/Dislike distinctions by examining textual formatting features. We show that this is possible for online comments about ten different categories of products. In the context of online shopping and reviews, one of the ways to analyse consumers' feedback is by analysing comments. The rating of the "like" button on a product or a comment is not sufficient to understand the level of expression. The expression of opinion is not only identified by the meaning of the words used in the comments, nor by simply counting the number of "thumbs up", but it also includes the usage of capital letters, the use of repeated words, and the usage of emoticons. In this paper, we investigate whether it is possible to expand up to seven levels of sentiment by extracting such features. Five hundred questionnaires were collected and analysed to verify the level of "like" and "dislike" value. Our results show significant values on each of the hypotheses. For consumers, reading reviews helps them make better purchase decisions but we show there is also value to be gained in a finer-grained sentiment analysis for future commercial website platforms.

There are various factors that affect the sentiment level expressed in textual comments. Capitalization of letters tends to mark something for attention and repeating of letters tends to strengthen the emotion. Emoticons are used to help visualize facial expressions which can affect understanding of text. In this paper, we show the effect of the number of exclamation marks used, via testing with twelve online sentiment tools. We present opinions gathered from 500 respondents towards "like" and "dislike" values, with a varying number of exclamation marks. Results show that only 20% of the online sentiment tools tested considered the number of exclamation marks in their returned scores. However, results from our human raters show that the more exclamation marks used for positive comments, the more they have higher "like" values than the same comments with fewer exclamations marks. Similarly, adding more exclamation marks for negative comments, results in a higher "dislike".

Product reviews from consumers are the source of opinions and expressions about purchased items or services. Thus, it is essential to understand the true meaning behind text reviews. One of the ways is to analyze sentiments, expressions and emotions behind the text. However, there are different styles of writing used in the text. One of widely used in the text is letter capitalization. It is commonly used to strengthen an expression or louder tone within the text. This paper explores the value of expression behind letter capitalization in product reviews. We compared fully capitalized text, text with one capitalized words and text without capitalization through the readers' perspective by asking them to rate the text based on Likert scale. Furthermore, we tested two samples of text with and without capitalization on 27 available online sentiment tools. Testing was done in order to check how current sentiment tools treat letter capitalization in their sentiment score. Results show that of letter capitalization is able to enforce the different level of expression. If the nature of the review is positive, the capitalization makes it more positive. Similar for the negative reviews, the capitalization tends to increase negativity.