The article discusses the theoretical foundations of the development of global e-commerce in the processes of globalization. The analysis of the definition of the concept of e-commerce, identified its varieties. The authors investigated the main trends that have developed in the e-commerce market, and provide statistical indicators. In addition, the factors that influence the process of development and distribution of e-commerce in the world are identified. Also highlighted the main problems that do not allow the process of distribution of e-commerce technology to develop the maximum rate.