of providing services that is now perceived as traditional one is the most acceptable for them. It is established that the leader in the use of online services is a taxi. This service is used by all students to some extent, followed by the service of food delivery and only then online banking, online shopping and public services. The novelty and originality of the study lies in the fact that the features of consumption practices among students actively practicing online services and avoiding them are revealed. It is established that students who have little recourse to online services are wary of modern services, which is based either on the previous negative experience of use, or on the unsatisfactory experience of friends, believe that those techniques and applications that are now on the market are not optimal for them and the usual methods of obtaining services for them remain more comfortable and familiar, even though more time spent on obtaining a particular service. The practical significance lies in the fact that the data obtained in the work can be used in social psychology, age psychology, labor psychology, management, sociology, as well as for further theoretical development of this issue.

The purpose of the article: The purpose of this study is to identify the social representations of students about the manifestations of social apathy and its causes. The leading methods for the study of this problem are the method of questioning, which allows conducting a qualitative analysis of students’ social representations about the manifestations of social apathy and its causes; to identify the opinion of students about the manifestations of social apathy in the behavior of young people. Materials and methods: As the main method of research in this work, the method of questioning is chosen. Results of the research: Positions of overcoming of social apathy are allocated: social apathy is a personal problem with which the person has to cope independently, nobody can help him with it; the help of collective in the solution of this problem is necessary; participation of professional psychologists is necessary. The point of view of students is revealed that the solution to this problem has to be complex: the person, collective, psychologists, other social institutions. A number of features of social behavior attributed to people subject to social apathy are shown: unsociability, isolation, irresponsibility, passivity, immersion in their own problems, exposure to someone else's influence, and an understated level of claims. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of reasons for student social apathy is presented in a comprehensive and complete manner.