Abstract:Purpose -This paper aims to better understand how to lead toward creativity in virtual work in a start-up context. Design/methodology/approach -The study investigates: (a) the participants' experiences about the learning challenges in leadership toward creativity in virtual work in a start-up company and the meanings attributed to their experiences (b) the measures they see to meet those challenges. The data has been gathered on a Finnish partnership start-up company through interviews capturing peoples' personal perspectives and experiences. This study employs a qualitative research study approach to better understand leadership toward creativity in virtual work in a start-up. Findings -The results underline the importance of co-creative and assertive coaching leadership in a start-up to foster creativity and create new shared value. Key persons' multiliteracy skills and lobbying are means to manage social and physical distances in virtual work. Practical implications -The study suggests collaborative coaching leadership and assertiveness for start-ups to minimize mistakes in virtual work. Practitioners must unlearn old courses of action to learn to operate in a start-up environment and utilize information and communication technology (ICT) in a smart way. Originality/value -The paper gives empirical evidence in a start-up context about combining leadership and creativity within the virtual work research.

PurposeThis study was developed in response to the need to develop age-friendly smart living environments due to the complex demands placed on society by the ageing of the population. This study aims to analyse the potential that knowledge visualisation offers collaborative decision-making applied to the development of a multiple criteria framework supporting knowledge management (KM) through knowledge collaboration (KC) and knowledge sharing (KS) in the context of regional innovation systems (RIS).Design/methodology/approachUsing a socio-technical approach, knowledgeable and experienced representatives of RIS innovation actors were brought together to develop a constructivist multiple criteria framework that integrates knowledge visualisation and collaborative decision-making techniques (i.e. cognitive mapping and system dynamics).FindingsThe study introduces a multiple criteria model supporting KM encompassing conditions and practices of RIS innovation actors facilitating and encouraging KC and KS. The potential for knowledge visualisation in collaborative decision-making is explored in great depth and illustrated in a case study setting.Practical implicationsThe panel members who participated in this study consider our methodological proposal to be extremely versatile and see great potential for further applications in RIS contexts.Originality/valueThe combined use of cognitive mapping and system dynamics according to the strategic options development and analysis (SODA) approach offers a holistic and well-informed perspective on the issue in question. The literature reports no prior work of this methodological combination in the same research context.

Aim/Purpose: This study aims to develop a descriptive typology to better identify leadership toward creativity in virtual work in different types of companies. Background: The study empirically explores how leadership toward creativity occurs in virtual work and uses the theoretical lenses of creativity-conducive leadership and heterarchy to generate a typology. Methodology : A multiple qualitative case study design, interpretivist approach, and abductive analysis are applied. Data is collected by interviewing 21 leaders and employees face-to-face in four companies in the ICT sector and one business advisor company. Contribution: The empirical evidence of this study enriches the understanding of leadership toward creativity in virtual work and contributes to the limited empirical knowledge on leadership that stimulates a virtual workforce to achieve creativity. Findings: The four different types of companies in the typology utilize various transitions toward leadership creativity in virtual work. The trend in leadership in the existing virtually networked business environment is toward the “collective mind” company, which is characterized by shared values, meaningful work, collective intelligence, conscious reflection, transparency, coaching, empowering leadership by example, effective multichannel interaction, and assertiveness. The findings empirically support applying a heterarchy perspective to lead a virtual workforce toward creativity and promote leaders who are genuinely interested in people, their development, collaboration, and technology. Recommendations for Practitioners: The typology helps professionals realize the need to develop leadership, communication, interaction, learning, and growth to foster creative interaction and improve productivity and competitiveness. Recommendation for Researchers: This study enables researchers to more rigorously and creatively conceptualize the conditions and relationships in leadership that facilitate creativity in virtual work. Impact on Society : The findings highlight humanistic values for developing leadership. The study strengthens the view that collective creativity in virtual work cannot emerge without virtual and physical interaction in appropriate spaces and caring for each other. Future Research: Future studies may focus on other fields, industries, networks, roles of materialities, and employees in fostering creativity and on theory development. Longitudinal studies are advisable.

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