No abstract

Plant growth is influenced by seed quality. Seeds need to be treated to prevent pest and disease disorders or to increase seed germination. Soybean planting was carried out in this study by the treatment of varieties and seed pre-treatment application before planting. The study aimed to measure the growth and yield of soybeans by varieties and seed treatment before planting, carried out in the Village of Nggembe, District of Bolo, Bima Regency. The study used factorial randomized block design with two factors. The first factor was soybean varieties consisting of two levels, namely Devon and Dena varieties, and the second factor was the application of pre-planting seed treatments consisting of four levels namely Cruiser, Marshall, Agrisoy, and without seed treatment, each treatment was repeated three times. Observations were made on the performance of agronomic crops and soybean yields. The results showed that the treatment of soybean varieties and the application of seed treatment had a significant influence on plant height and soybean productivity, and both treatments had interactions on parameters of plant height, number of filled pods, weight of 100 seeds, and soybean productivity with the best results successively produced by a combination of Devon-Control, Devon-Marshall, Devon-Agrisoy, and Dena-Cruiser.

Persaingan bisnis kuliner semakin pesat baik dari aspek variasi menu  dan merek menjadi daya tarik pelanggan. Minat beli konsumen ditentukan oleh banyak aspek. Oleh karena itu, penelitian ini dilakukan untuk mengetahui pengaruh brand image,dan brand trust terhadap minat beli konsumen pada produk Avocado Mantul. Penelitian dilakukan pada bulan Oktober 2019- Februari 2020. Populasi meliputi semua konsumen Avocado Mantul yang jumlahnya tidak terbatas sehingga penggambilan sampel dengan metode unknown population diperoleh sampel sejumlah 96 orang. Metode sampling menggunakan purposive sampling. Pengumpulan data dengan instrumen kuisioner yang menggunakan skala likert selanjutnya data tabulasi dianalisis menggunakan program SPSS Version 20. Analisis  meliputi analisis validitas dan reliabilitas instrument, uji asumsi klasik, analisis regresi berganda, determinasi, korelasi, uji F dan uji t. Pengujian menunjukkan, instrument penelitian valid dan reliable, data terdistribusi normal, tidak mengalami masalah asumsi klasik. Hasil penelitian menunjukkan brand image berpengaruh signifikan terhadap minat beli, brand trust berpengaruh signifikan terhadap minat beli, brand image dan brand trust bersama-sama berpengaruh signifikan pada minat beli. Brand image dan brand trust mempengaruhi sebesar 37,1% terhadap minat beli produk avocado mantul.

Perusahaan yang bergerak dalam bidang pengelolaan finansial atau perbankan (bank), merupakan salah satu dari banyak jenis perusahaan yang telah menerapkan CRM dalam kegiatan berbisnis mereka. masyarakat pada saat ini membutuhkan peran bank dalam setiap kegiatan mereka, telah menjadikan CRM (Customer Relationship Management) sebagai suatu strategi yang wajib diterapkan oleh setiap bank dalam aktivitas mereka setiap hari. Tujuan Penelitian Ini Adalah Untuk Menguji apakah ada pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Konsumen pada Bank BNI KCP Woha. Metode penelitian ini menggunakan uji validitas, uji reabilitas, analisis regresi linier sederhana, koefisien korelasi, koefisien determinasi, dan uji t., Hasil uji pengujian hipotesis dengan menggunakan uji t diperoleh t hitung (2,235) lebih besar dari t tabel (1,663), berdasarkan hasil penelitian, maka dapat disimpulkan bahwa terdapat pengaruh antara Customer Relationship Management (CRM) terhadap loyalitas konsumen pada Bank BNI kcp Woha. Kata kunci: Manajemen hubungan pelanggan; Loyalitas konsumen; Bank

This research is an associative research, namely research that aims to determine the influence of the marketing mix and service quality partially and simultaneously on purchasing decisions for clothing products. This research was conducted in Barata, Bima city. The research instrument used is a questionnaire containing a number of questions about the marketing mix, service quality and purchasing decisions for clothing products. The population used is all consumers who buy clothing products in Barata, Bima city, the population is unknown (population unknown). Therefore, to determine the number of samples using the unknown population formula in order to obtain 96 respondents. The sampling technique used is accidental sampling, namely Barata consumers who happen to meet with researchers can be used as samples tailored to the needs of researchers. Data collection techniques used in this study are: observation, heritage studies and documentation. The data analysis techniques used are validity, reliability, classical assumption test, multiple linear regression, multiple correlation coefficient, t test (partial) and simultaneous f test. The results of this study indicate that the marketing mix partially has no effect on purchasing decisions for clothing products in Barata, service quality partially affects purchasing decisions for clothing products in Barata, but the marketing mix and service quality simultaneously affect purchasing decisions for clothing products in Barata.