Main theme that is always to be a hot topic for the management of Islamic banking is how to find an appropriate way to expand its market Islamic banking. Current market contribution of Islamic banking is only around 2% of the total national banking and only 1.6% of Muslims in Indonesia who use Islamic banks for their transactions and investment. It showed that customers have low interest on Islamic bank. Objectives of this research were to analyze the influence of service quality of Islamic bank on customer satisfaction and trust. Survey on 130 respondents in the city of Makassar, Indonesia was conducted to collect information to explore the relationship between customer perception of the service quality of Islamic bank, satisfaction and trust. Accidental sampling was used to select the respondents with criteria of not an employee of the bank, have transaction of more than once per month and use more than one product and service of the Islamic banking. The Structural Equation Model (SEM) is used to analyze the direct and indirect relationship between Islamic bank service quality, satisfaction and trust. The findings of this research were that service quality of Islamic bank had significantly of influence on customers' satisfaction and then on their trust. Responsiveness of Islamic bank service was as the strongest attraction for customers to the Islamic bank. On the other hand, compliance was as the weakest attraction to the Islamic bank. Customers' satisfaction played an important role to support service quality of Islamic bank in influencing trust.

The purpose of this study was to determine the culture of siri' na pacce in revealing the profits of retail traders from the perspective of Islamic business ethics. This type of research is a qualitative descriptive study with an ethnographic approach. This study obtained data from retailers of Bugis-Makassar ethnicity and Muslim who trade at the Panakukkang Market in Makassar. Data collected through a series of observation methods, interviews, secondary data from literature books, journals, the internet, and other complementary data. Research results internalization of siri' na pacce culture and Islamic business ethics in trading produce material and non-material benefits. The internalization of siri' na pacce culture with Islamic business ethics results in the values of tongeng and the principle of truth, the value of lempu' and the principle of tauhid, balance, ihsan, and the value of adele' and the focus of truth. The values in the siri' na pacce culture can implement Islamic business ethics in trade to achieve world happiness and the end, which is the goal of human life.الغرض من هذه الدراسة هو تحديد ثقافة السيري في الكشف عن أرباح تجار التجزئة من منظور أخلاقيات العمل الإسلامية. هذا النوع من البحث هو دراسة وصفية نوعية ذات نهج إثنوغرافي. تم الحصول على مصادر البيانات من تجار التجزئة من عرقية Bugis-Makassar والمسلمين الذين يتاجرون في سوق Panakukkang في Makassar. تم جمع البيانات من خلال سلسلة من طرق المراقبة والمقابلات والبيانات الثانوية من كتب الأدب والمجلات والإنترنت والبيانات التكميلية الأخرى. نتائج البحث عن استيعاب ثقافة السيري وأخلاقيات العمل الإسلامية في التجارة تنتج فوائد مادية وغير مادية. إن استيعاب ثقافة سيري مع أخلاقيات العمل الإسلامية ينتج عنه قيم توغنغ ومبادئ الحقيقة ، وقيم ليمبو ومبادئ التوحيد ، والتوازن ، والحقيقة ، وقيم الإحسان ، وأديل ومبادئ الحقيقة. يمكن تطبيق القيم الواردة في ثقافة السيري ومبادئ أخلاقيات العمل الإسلامية في التجارة لتحقيق السعادة العالمية والغاية التي هي هدف حياة الإنسان على هذه الأرض.Tujuan penelitian ini untuk mengetahui budaya siri’ na pacce dalam mengungkap keuntungan usaha pedagang eceran perspektif etika bisnis Islam. Jenis penelitian ini adalah penelitian deskriptif kualitatif dengan pendekatan etnografi. Sumber data diperoleh dari pedagang eceran bersuku Bugis-Makassar dan beragama Islam yang berdagang di Pasar Panakukkang Makassar. Data yang dikumpulkan melalui serangkaian metode observasi, wawancara, data sekunder dari literatur buku, jurnal, internet, dan data pelengkap lainnya. Hasil Penelitian internalisasi budaya siri’ na pacce dan etika bisnis Islam dalam berdagang menghasilkan keuntungan materi dan non materi. Internalisasi budaya siri’ na pacce dengan etika bisnis Islam menghasilkan nilai togeng dan prinsip kebenaran, nilai lempu’ dan prinsip tauhid, keseimbangan, kebenaran, ihsan, dan nilai adele’ dan prinsip kebenaran. Nilai-nilai terdapat di budaya siri’ na pacce dan prinsip-prinsip etika bisnis Islam dapat di implementasikan dalam berdagang untuk mencapai kebahagian dunia dan akhir yang menjadi tujuan hidup manusia di muka bumi ini.

This study aims to examine the direct and indirect effects of viral marketing on endorsers on purchasing decisions mediated by brand awareness as mediation. This research is a type of quantitative research with an associative approach. The population in this study were users of Oppo smartphone products in Makassar City. The sampling technique used accidental sampling and purposive sampling. The number of samples was 100 respondents using the Hair formula. The data used are primary data derived from questionnaire answers. Data analysis used Path Analysis with the help of SPSS 21. The results showed that viral marketing and endorsers had a positive and significant effect on brand awareness. Furthermore, viral marketing, endorsers and brand awareness directly have a positive and significant effect on purchasing decisions. In addition, the results of this study also show that brand awareness is able to mediate the relationship between viral marketing and endorsers on purchasing decisions. The implication of this research needs to be reinforced in product promotion so that consumers are able to remember products continuously which can have an impact on product purchasing decisions.

The problems faced by the ummah always differ both qualitatively and quantitatively. However, these people's problems need to be identified and sought for relevant and strategic solution solutions through da'wah strategy which includes systematic, smart, and professional method, approach, and technical preaching. Abah Anom as kyai or figure who has a strategic and central position in society and as self-educated. With his position, then he can provide Islamic religious knowledge to the pesantren community as a traditional educational institution which is a means to transfer knowledge to the community as an informal leader. Abah Anom's strategy of preaching emphasizes the method of dhikrullah (remembering Allah). It is based on the word of Allah swt, that the Qur'an can be a medicine. Keywords Strategy, Da'wah, Informal PENDAHULUANMendakwahkan Islam berarti memberikan jawaban terhadap berbagai permasalahan umat. Karenanya dakwah Islam selalu terpanggil untuk menyelesaikan berbagai permasalahan yang sedang dan akan dihadapi oleh umat manusia. Meskipun misi dakwah dari dulu sampai kini tetap pada mengajak umat manusia ke dalam sistem Islam, namun tantangan dakwah berupa problematika umat yang bermacam-macam senantiasa berubah dari waktu kewaktu.Permasalahan yang dihadapi oleh umat selalu berbeda baik secara kualitatif maupun kuantitatif. Namun demikian, permasalahan-permasalahan umat ini perlu diidentifikasi dan dicari solusi pemecahan yang relevan dan strategis melalui strategi dakwah yang meliputi metode, pendekatan, dan teknis dakwah yang sistematis, smart, dan profesional.Di tengah-tengah carut marut kehidupan dan kehancuran moral bangsa, KH. A. Shohibul Wafa Tajul Arifin 1 atau yang dikenal dengan sebutan Abah Anom menawarkan sebuah solusi strategi dakwah dengan dzikir.Pesantrennya juga dikenal sebagai pusat pengobatan dan pembinaan para korban narkoba dan remaja nakal melalui metode agama, terutama metode zikir dan ibadah.Abah Anom sebagai kyai atau tokoh yang mempunyai posisi strategis dan sentral dalam masyarakat dan sebagai diri terdidik. Dengan kedudukannya tersebut, maka beliau bisa memberikan pengetahuan agama Islam kepada masyarakat pesantren sebagai lembaga pendidikan tradisional yang merupakan sarana untuk mentransfer pengetahuan kepada

The main problem of this research is how is the distribution of zakat mal based on al-‘adl in improving the welfare of mustahiq at LAZNAS BMH South Sulawesi? This type of research is classified as qualitative with the research approach used is: theological-normative and sociological economics. The results of this study indicate that the distribution of zakat mal conducted by LAZNAS BMH South Sulawesi, there are two patterns, namely: consumptive distribution patterns and productive distribution patterns. The consumptive pattern of zakat mal is given to meet the basic needs of mustahiq, while the productive pattern is given in the form of empowering Human Resources, which is formidable preachers, poor education scholarships, empowered boarding school economics, and social community programs. Distribution of zakat is done by applying the values ​​of justice namely; proportional justice, not tyrannical, and recognizing freedom, the distribution process always embarrasses the scale of priorities that mustahiq most need.