This study aims to analyze the effect of furniture design on children's motivation and interest in learning. The type of research method was comparative descriptive, where fact-finding was conducted, as well as cause and effect relationships, are sought. The subjects of this study were 10 kindergarten schools in Coblong, Bandung. Random sampling was also conducted with a sample size of 50 students. The research analysis used statistics to determine whether there is an influence of predetermined variables, and the research instrument used was a questionnaire for these variables. This study discusses several variables, which are the indicators of assessment to determine the relationship between furniture design and interest in learning, including two variables, namely furniture design (X) and interest, and children's learning motivation (Y). Furniture design variables include color combinations, imaginative furniture, and product quality. Meanwhile, the variables of interest and motivation to learn include children's attitudes in learning activities, persistence in learning, children's learning interests, and children's independence in doing assignments. The variables that we analyzed are the furniture design variable. This variable is intended to find out the influence of the shape of the furniture product and the interest variable. Children's learning motivation is intended to find out how the response or the final result of the product's influence on interest and motivation of children learning.

The purpose of this study is to discuss marketing communication strategies about consumer buying offers through social media. The method used in this research is descriptive method to review strategies that discuss about marketing communication to attract buyers. The results of this study are to promote marketing communication strategies that are used to increase consumer buying interest. This research is carried out by involving consumers in presenting products, services, offers, and how to order and promote through social media. Consumers who have product information through social media will be more intensive in showcasing products, services, offers, and how to order them. The conclusion is that customers have a high interest when viewing products offered on social media with all available information to make purchases.

Film becomes one of the commodities that build brand awareness through product placement, films that combines product messages with stories in the film's narration gives the message value naturally from scenes in the film. The relationship between product placement and storytelling in film narratives is an interesting part to learn. This research used Qualitative method through a naturalistic-interpretative paradigm approach with pragmatic content analysis methods to construct reality, express meaning through the processes, events, and authenticity of product entities in relation to storytelling and brand sharpening through film. The purpose of this research is to understand the concept of building brand awareness by placing products in film narratives. The results showed that product placement in film was very important and had a strong impact on brand awareness by utilizing functional telling, links, and references in film narratives. Products that used as the main property of each scene in a functional event will often appear and visually blend in with the film's story, while product placement in the relationship and reference of the event does not have a direct relation with the film's story, but placed according to marketers' needs. Building brand awareness through product placement in films must pay attention to the genre of film, storytelling, and the target audience.

Perancangan dilatarbelakangi oleh tingginya potensi yang dimiliki oleh wisata Soul Puncak Lawang untuk dapat masuk ke dalam pasar yang lebih luas. Potensi yang beragam serta cukup tingginya angka kunjungan ke wisata menjadi poin yang dapat diperhitungkan sebagai langkah masuk dalam pasar nasional hingga internasional. Meski pengunjung baru berasal dari daerah setempat seperti Kabupaten Agam dan daerah-daerah di Sumatera Barat. Sehingga langkah baik adalah dengan membangun citra produk mengenai potensi yang dimiliki oleh Soul Puncak Lawang di benak masyarakat. Metode yang digunakan dalam perancangan dan penulisan informasi adalah analisis kualitatif. Data yang didapat bersumber dari jurnal, buku, artikel, kuesioner hingga wawancara langsung menjelaskan bahwa kekayaan alam dan potensi yang dimiliki Soul Puncak Lawang mampu menjadi indikator penting dalam memperluas pasar.  Pada perancangan ini kampanye komersial dinilai tepat untuk memperkenalkan potensi yang dimiliki oleh Soul Puncak Lawang di benak masyarakat. Media utama promosi berupa video iklan diharapkan mampu untuk menarik perhatian target khalayak melalui audio visual sehingga mudah diingat.

Periklanan menciptakan struktur makna, menghadirkan realitas dalam kehidupan manusia. Melalui tanda yang dihadirkan memiliki makna yang tidak terlepas dalam realitas kehidupan yang mengusung ideologi-ideologi tertentu sehingga pengaruhnya begitu kuat mempengaruhi kehidupan sosial pada masyarakat. Pesan dalam bir Nova Schin ini dirancang dengan memuat teks menjadi tanda yang dibaca oleh orang berdasarkan pengalaman dalam lingkup sosialnya dengan beragam budaya yang berkembang. Struktur dan proses komunikasi dirancang oleh desainer menghasilkan sebuah desain yang memuat pesan berupa teks sebagai tanda untuk dirujuk oleh pengguna atau audience. Iklan minuman bir Nova Schin ini menghadirkan banyak tanda, baik itu visual component ataupun linguistic component. Keduanya saling mengisi untuk memberikan makna seutuhnya dalam teks yang dihadirkan. Iklan tersebut memiliki fungsi ganda sebagai komunikasi sekaligus signifikasi, dimana pesan sebagai unsur utama iklan. Dalam mentransfer makna iklan merepresentasikan nilai melalui pertukaran sesuatu, kesenangan, kegagahan, gaya hidup dan lainnya.