The crisis conditions of the enterprise functioning restrain the possibilities for the innovation activity and lay down higher requirements to the determination of the tasks of the financial strategy of development. To enhance the adaptive possibilities the authors propose to use an imitation-class mathematical model, indicate the basic stages of its creation, determine the structure: a control system; a functional system consisting of functional financial and economic blocks, an information system including a database. We distinguished the basic indices for the analysis of the ability of the enterprise to take strategic decisions of both financial and economic components of the mechanism of their realization. The practical realization of the proposed imitation model of the financialeconomic mechanism of taking strategic decisions based on the calculation of the integral index provides the required information basis for the grounded strategic decision and further development of the enterprise.

The potential of using information technology for socio-economic development of the country and the life quality of every citizen is quite significant now in Ukraine. The aim of the article is to study the modern possibilities of using information technologies, namely, adaptations of accounting and analytical support in the conditions of diffusion of socio-economic values to increase the welfare of the population. The methods of divergence and convergence, rationality and irrationality were used in the work - to search for effective tools for regulating national and international financial relations in Ukraine in the context of the challenges of globalization; methods of analysis of cognitive data – to determine the forms and directions of digital hygiene in Ukrainian society; conceptualization of consequences and the duality of assessing results - to illustrate the reflection of the current state of development of the analytical basis and levelling Ukraine’s dependence on financial hedonism, which currently prevails in the world. Specific areas of application of innovative technologies are proposed, such as tourism services and hotel and restaurant business. Ensuring the competitiveness of national industries as a result of their use of innovative behaviour and the development of new technologies and the accumulation by economically active subjects of innovative knowledge and empirical skills ensures the introduction of new information technologies in various spheres of human life, with no exception of tourism and restaurant industry. The modern industry of restaurant and tourism business has been actively using specialized software and global computer networks in recent years to increase the efficiency of the placement and search of information, the activation of promotion and services marketing, and the improvement of the quality of customer service, as this is an important condition for the quality of such services. Thus, integration aspirations in the global socio-economic system should be supplemented by facilitating access to advanced information technologies within the country itself. This is a necessary condition for the process of diffusion of socio-economic development and innovative knowledge that should be accumulated in the country. Keywords: innovation, technology transfer, welfare, socio-economic development, accounting and analytical support

The modern Ukrainian economy is characterized by significant transformational processes that are accompanied by a transition from heavy industry to the agro-industrial sector. In recent years, traditional key domestic industries with high added value in production have substantially lost their positions in the domestic and foreign markets. Especially acute the crisis phenomena are observed in the areas that are involved or are bordered by the area of the armed conflict. Before the beginning of hostilities in the East of Ukraine, Luhansk region was among the five most powerful industrial and economic regions of Ukraine. Now the region has turned from industrial to agrarian. Therefore, the matter of analysing the impact of post-conflict transformation processes in Ukraine on the region’s economic development and identifying the reasons that hinder transformation in the areas of post-conflict transformation is relevant. The article assesses the impact of military actions in the east of Ukraine on the economic performance of the industry in the region. The modern problems of Luhansk region industrial enterprises development are determined. According to the results of the macro-environment factors PEST analysis of the industrial enterprises in the region the main measures to overcome the crisis phenomena in the region’s economy are determined.