The need to ensure the growth of enterprise value in the context of strengthening intangible factors’ role in its formation and maintaining sustainable development of society requires the introduction of new value-oriented management models, taking into account the interests of a wide range of stakeholders.The paper aimed to develop an approach to enterprise value management based on the stakeholder approach. Based on the presented conceptual vision of the enterprise as an SRPR system (stakeholders-resources-processes-results), a two-level system of SRPR value indicators for the main stakeholder groups has been developed, as well as an integral indicator of sustainable economic value added (EVA), which allows assessing the potential growth of enterprise value through a sustainable network of stakeholders. The possibility of using SRPR indicators in the process of planning activities has been substantiated: a model for maximizing EVA is formulated subject to a number of restrictions reflecting the standards of relationships with stakeholders, its transformation into a matrix of SRPR indicators.The results of approbation of the proposed approach by questioning processing and wholesale trade enterprises in the B2B segment are presented, confirming the compliance of the proposed system of indicators with the interests of stakeholders and implementation at Europroject Ukraine LLC, which proved its practical value.The need for further empirical studies of the dependence of EVA on changes in indicators of satisfaction of stakeholders’ interests is emphasized.

Purpose. To develop the structural and systematic approach to the efficient use of information tools for industrial enterprise management and to assess the level of impact of information technology on the growth in financial and economic indicators applying the analysis of financial and economic activities of the enterprise. Methodology. The results of the presented research were obtained using general and special methods of cognition (methods of comparative analysis, content analysis, logical generalization, method of scientific abstraction, analysis and synthesis, induction and deduction, methods of quantitative and qualitative comparison, the method of mathematical analysis). Findings. A structural and systematic approach to the use of information tools for industrial enterprise management has been developed. Using a comprehensive analysis of financial and economic activities of the enterprise, high importance and effectiveness are established of information technology Economics 4.0 to increase the effectiveness of management decisions to ensure the appropriate level of financial and economic performance of mining enterprises. It was proved that with the proper level of investment in modern energy efficient equipment and integrated application of information tools, due to combining technical and technological approaches with organizational, motivational, marketing and investment approaches to effective management decisions, energy efficiency of production is improved and production costs are reduced. Originality. A structural scheme of effective use of information tools for industrial enterprise management has been developed. This allowed conducting a rigorous scientific analysis of the application of these tools, stratifying their stages, identifying areas of managerial influence on the production, economic and financial aspects of the enterprise. High correlation dependence of financial and economic indicators of the enterprise on the value of intangible assets, in particular information and analytical purposes, has been established. Practical value. The value lies in the possibility of using the results of the study for research and development. The expediency of using information tools in the practical activities of mining enterprises was proved, the procedure, stages and directions of implementation of these tools were indicated.

The article proposes a classification of methodological approaches to the diagnosis of the economic security of enterprises according to the principles of consistency and strategic levels of government. The authors formalize the methods at the general, structural, factorial and unit levels. The general methods include indicator, functional-resource and economic-mathematical. Structural methods are distinguished by the direction of the economic security system, which allow to formalize corporate, motivational, financial and investment-profitable approaches. The factor group of methods is also formalized, in which the diagnostics of innovative influence, competitive status, market threats and normative-legal influence is distinguished. The largest group include methods of unit diagnostics, among which are methods of analysis of bankruptcy, personnel and intellectual, technical and technological, social, environmental, information and other components.

The relationship between omnichannel and the profitability of the trading business is substantiated. The expediency of using the omnichannel approach in retail has been proved in view of the current realities caused by the COVID-19 pandemic. Metrics of effi­ciency of application of the omnichannel approach are given.