Since 2008, private shopping sites have been amongst the leading business models in the world. However, with the growing number of these companies, there are some problems which are declared by the customers through online platforms. Hence, this study provides evidence from Turkey through the examination of the customer complaints from the leading private shopping sites. In this regard, 1,014 customer complaints were analyzed for the period of three months (April, May and June 2013) from the popular online platform "sikayetvar.com". The findings reveal that private shopping sites have same types of customer complaints which occur mainly due to problems in the logistics capabilities of the companies. However, number of complaints differs significantly according to private shopping sites and months. This study contributes to literature through identification of variations in the number and category of complaints across months and among private shopping sites. Additionally, it provides managerial implications for private shopping sites to improve the logistics capabilities and other facilities 1.INTRODUCTIONThe term retailing covers all business processes which involve the sale of goods and services to consumers for personal, family or household use (Berman and Evans, 2004). Retailing is a key driver of global economy, where the total sales generated by the world's ten largest retail companies were $1.25 trillion in 2012 (Deloitte 2014). In retailing, emerging research issues have been identified as growth of the internet and e-commerce, branding and customer loyalty, service success strategies, and behavioral issues in pricing and patronage (Grewal and Levy, 2009). With the adaptation to new digital age, the consumption choices, tremendous increase in the numbers of internet shoppers and the acceleration of social media platform have caused significant changes in physical retailing model (Türkiye Perakendecilik Meclisi Sektör Raporu, 2012). Therefore, development in direct marketing and technology has enabled retailers to reach customers through different distribution channels. For instance, catalog shopping and pioneering approaches such as television infomercials have created new business models, and later paved the way for e-retailing. This has enabled significant growth in e-retailing and e-retailers.

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Doing the right things'' and ''doing things right'' have been the tenets of business enterprises during the last several decades. These tenets emphasize two popular concepts -effectiveness and efficiency -scholars and practitioners both have paid great attention to them. However, efforts in these directions are no guarantee of winning in the marketplace. Good Works! Marketing and Corporate Initiatives that Build a Better World and the Bottom Line by Philip Kotler, David Hessekiel, and Nancy R. Lee is one of most the recent books on the topic of corporate social responsibility (CSR) and how it can help corporations win in the marketplace.The underpinnings of CSR can vary, but the main antecedent can be said to be social marketing. According to Kotler and Zaltman (1971 p. 5), social marketing is ''the design, implementation, and control of programs calculated to influence the acceptability of social ideas and involving considerations of product planning, pricing, communication, distribution and marketing research.'' When the main theme of Good Works! is analyzed, we discover that social marketing has been effectively renamed as ''corporate social responsibility'' in today's marketplace. The book defines CSR as ''a commitment to improve community well being through discretionary business practices and contributions of corporate resources (p. 5).'' Current marketing thought and practice is much more interested in branding (Levy and Luedicke, 2013). Hence, corporate social initiatives have a vital role in supporting and strengthening the brand image of the corporations. Case companies presented in the book (General Electric, IBM, Nike, Starbucks, and PepsiCo) are aware of current marketing trends and especially the importance of their brands in their survival, not only locally, but also on a global scale. The selected corporations for the book's cases are from different industries, and enough evidence is provided to support the view that CSR initiatives are applicable regardless of the industry that the corporation operates in.Good Works! features numerous case studies that discuss and classify the types of CSR efforts. Themes exposed in the

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