Facebook (FB) has increasingly become an essential part of the lives of people, particularly youths. Youths use this site extensively, mainly for fun, interacting with friends, making new friends, and keeping in touch with old friends. FB has become a big part of their daily routine, sometimes influencing them to neglect their duties and responsibilities. Guided by the uses and gratifications theory, the present study investigates the motives for using Facebook and their effect on the addiction to the site among Somali youths. The study employed a quantitative method by adopting an online survey to collect data. The data was collected for a period of one month by posting a questionnaire on Facebook walls. A total of 327 respondents participated in the study. The results suggest that there is a significant relationship between FB motives and FB addiction. Furthermore, the results of the multiple regression analysis suggest that motives related to political (ß=.142, p=.016), social interaction (ß=.203, p=.002), and entertainment (ß=.329, p=.000) significantly contributed to FB addiction among the youths. Among the motives, entertainment and social interaction were the best predictors of FB addiction. Implications, future research scope, and contributions of the study are also discussed.

IsmaIl sheIkh Yusuf ahmed dhaha InternatIonal IslamIc unIversItY malaYsIa alI YassIn sheIkh alI sudan unIversItY of scIence and technologY, khartoum, sudan Abstract This paper looks at the factors that affect the adoption and satisfaction with third generation (3G) mobile phones among students at a private university in Somalia from the perspective of the Unified Theory of Acceptance and Use of Technology (UTAUT. Specifically, the objectives of the study are to 1) examine the effect of performance expectancy on students' intention to adopt 3G; 2) explore the effect of effort expectancy on students' intension; 3) look at the effect of social influence on students' intention; 4) examine the effect of perceived expense on students' intention; 5) test the effect of intention on students' satisfaction with the service; and finally 6) test the mediating effect of intention between 3G predictors and satisfaction with the service. The study uses proportionate stratified random sampling procedure, where the faculty and gender were the main strata. The data were collected in June 2013 and a total of 395 students responded to the study. The data was analyzed using SPSS version 17.0 to answer research objectives and test its hypotheses. Using multipleStep-Wise regression, the results suggested that performance expectancy (β=.158, t=2.850, p=.005), effort expectancy (β=.106, t=2.094, p=.037), social influence (β=.358, t=6.888, p=.000), and perceived expense (β=.165, t=3.872, p=.000) had significant and positive effects on students' intention to adopt 3G mobile technology. However, social influence (β=.358) was the best (Special Issue) 2014: 107-128 108 predictor for the students' intention followed by perceived expense (β=.165). Furthermore, behavioral intention significantly mediated the relationships of predictors with satisfaction. Implications and future research scope are discussed.