Kedatangan teknologi digital menurut beberapa ahli akan membunuh koran secara perlahan. Bahkan pelaku industri media sendiri turut mengamini prediksi yang begitu logis tersebut. Konvergensi media adalah sebuah keniscayaan yang mutlak perlu diantisipasi para penerbit media cetak melalui peningkatan sumber daya manusia perusahaan pers dalam penguasaan informasi dan teknologi. Jawa Pos menjadi salah satu koran nasional di Indonesia yang telah melakukan konvergensi. Penelitian ini bertujuan untuk mendiskripsikan bagaimana kebijakan redaksional Jawa Pos dalam menghadapi konvergensi media. Penelitian ini menggunakan pendekatan kualitatif dengan model penelitian studi kasus. Penelitian kualitatif ini diharapkan mampu memberikan gambaran yang detail dan mendalam tentang dimensi atau level konvergensi Jawa Pos. Pengumpulan data dilakukan dengan cara wawancara mendalam terhadap pemimpin umum Jawa Pos, redaktur pelaksana, redaktur, dan wartawan. Hasil penelitian ini menunjukkan Jawa Pos telah memiliki kebijakan redaksional yang memenuhi seluruh aspek dalam konvergensi media. Antara lain melakukan ekspansi perusahaan, promosi silang, dan menciptakan sumber daya manusia serba bisa.

The World Health Organization (WHO) has stated that Covid-19 is a global pandemic that continues to expand to various parts of the world, including in Madiun. The Government, through its digital communication channels, is the spearhead that the public hopes to be able to minimize the hoax information. This is where the role of e-government is required to be more than just moving government business processes that were once offline to online. Social media varies widely in the purpose of use and approach but has the same emphasis on functions that allow users to communicate, interact, edit content, and share content in a social environment. In this paper, the author uses a qualitative descriptive research method, which is a methodology that talks about several possibilities for solving actual problems by collecting data, compiling, analyzing, and interpreting. From this experience, the Madiun City Government learned to form a sense of public trust through social media. Various efforts were made by the Mayor and his staff so that the community believed that the City Government could handle the pandemic being hit by the community. The author can conclude that the development of social media in today's era is not only a flexing event or a place synonymous with worldly pleasures. The use of social media is now overgrowing, not only used by private circles but has penetrated agencies, both government and private agencies.

In 2020, there were rumors that hit Bank Bukopin, one of which was a crisis rumor. An integrated marketing communication strategy carried out by pensioner credit marketing to get new debtors after the crisis issue. Retirement credit marketing performs various marketing communication mixes, including ; Advertising, Sales Promotion, Events And Experiences, Public Relations And Publicity, Direct Marketing, Interactive Marketing and Personal Selling in this case the author uses a qualitative methodology. Integrated Marketing Communication strategy can generate many benefits both in terms of managing relationships and customer attitudes in the form of loyalty even if a company is affected by a crisis.