Lau Riman Village is a citrus fruit plantation area in Tanah Karo Regency. Oranges are the leading commodity in this village, so the marketing aspect is an important part of selling and earning profits. This study aimed to identify an efficient and profitable distribution channel pattern for citrus fruit farmers in Lau Riman Village, Tanah Karo Regency. This research is quantitative descriptive research. The number of respondents in this study were eighty-eight citrus farmers in Lau Riman Village. Analysis of the data used is the farmer share approach, marketing margin, and market efficiency. The results of this study there are three marketing channels, hereinafter referred to as channels I, II, III. Efficient farmer share only exists in channel I, which only involves retailers as marketing institutions. The highest margin is in marketing channel III where marketing agencies reach out to markets outside North Sumatra, and the efficiency of marketing channels shows that the three channels used by citrus fruit farmers are less efficient
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.