Indonesia is a country that has great potential for the development of the halal industry. This is certainly one of the biggest opportunities in increasing the halal food industry with the influence of Indonesia's large Muslim population. Indonesia accounts for 12.7% of the world's Muslim population. This research is a descriptive study with qualitative and phenomenological methods. While the data used is library data which is supported by several articles relating to this research. Then analyze the data obtained by providing a descriptive explanation of the form of text, images, and symbols that are connected. The purpose of this study. To increase awareness about halal products in Indonesia, it will be more optimal if there is a government role in handling the development of these products directly and sustainably. One of the methods in developing halal food in Indonesia is to socialize the advantages of halal products that are conceptualized and comply with the criteria of Islamic sharia. This can also be done by researchers, participants, media (mass and print) and educational institutions that are still in the realm of Islam.
Salah satu keputusan perusahaan yang penting dalam persaingan strategi produk adalah kegiatan pemasaran. Penelitian ini bertujuan untuk menguji secara empiris variabel-variabel dalam penelitian yang telah dirumuskan dalam rumusan masalah, yaitu apakah terdapat pengaruh antara Harga (X1), Kualitas Layanan (X2) dan Kepuasan (X3) terhadap Keputusan Pembelian (Y). Pengambikan sampel dalam penelitian ini menggunakan teknik Accidental Sampling sejumlah 93 orang konsumen AMDK Al Qodiri dari populasi 1.318 orang di Pondok Pesantren Islam Ash-Shiddiqi Puteri (ASHRI) dan Pondok Pesantren Darus Sholah Jember. Analisis yang digunakan menggunakan Analisis Regresi Linier Berganda. Uji hipotesis dilakukan dengan bantuan software Statistical Package for the Sciences (SPSS) versi 18. Hasil analisis menunjukkan bahwa pengaruh Harga terhadap Keputusan Pembelian adalah positif signifikan, dengan Koefisien Standardize pengaruh langsung sebesar 0,187. Pengaruh Kualitas Layanan terhadap Keputusan Pembelian adalah positif signifikan, dengan Koefisien Standardize pengaruh langsung sebesar 0,345. Pengaruh Kepuasan terhadap keputusan pembelian adalah positif signifikan, dengan Koefisien Standardize pengaruh langsung sebesar 0,461.
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