Purpose. The purpose of the article is to analyze the situation of households in terms of income, expenditure, food quality, consumption of individual products and to assess the potential development opportunities for organic products market. Methodology / approach. The dialectical method of cognition, the systematic approach to the study of economic phenomena and processes, the monographic method (the analysis of scientific achievements of domestic and foreign scientists on the assessment of income, cost structure, quality of life) were used in the research. The abstract-logical method (for theoretical generalizations and formulation of conclusions), the economic-statistical method (when assessing the reliability of differences between groups of households), the graphic method (when constructing graphical images), correlation analysis (to make a correlation between the level of consumption of meat and meat products based on the amount of income in the households) were used among the special methods of research. To assess the actual state of affairs, the authors used data from the statistical observation regarding the level of income and expenditures of the population of Ukraine according to 2018, which was called “Anonymous microdata on the main indicators of income, expenditures and living conditions of households”. The total number of households that responded to questions about their income level was 7698 from 8051, or 95.6 %. Results. The article emphasizes that one of the important criteria for social protection is the quality of food supply in accordance with scientific norms and established standards. The income level and food consumption by households were compared. It was noted that in general the distribution of respondents in cash income levels was not considered to be normal. A clear correlation was established between the level of household income and the level of food consumption in both monetary and physical units. These differences were tested using the statistical method of t-test for comparing averages, which provided evidence of the difference between groups of households. Originality / scientific novelty. For the first time, the level of discrepancies in income and food consumption between households was assessed using the t-test method of comparison of averages, which allowed establishing statistically a significant difference between groups in these indicators. The assessment of the impact of household income on the level of expenditures and consumption of certain types of food products has been further developed with the identification of promising focus groups for consumers of organic products. Practical value / implications. The practical value of the results is that the identification of patterns allows to predict further trends in the level of consumption of certain types of food, particularly organic.

The digital revolution is the impact of information and communication technologies on all the levels of society. Society is witnessing the simultaneous development of big databases, artificial intelligence, blockchain, robotics, database science and other rapidly developing technologies. They influence and reinforce each other in all areas of our lives (from food systems to utility systems, energy supply, education, health care and social security). This determines the direction of economic development: the formation of electronic government, electronic business and electronic commerce. It is not just about technology, it is about people and the planet in general. E-Government, in particular, brings significant and long-term changes to the way people live and interact with each other, the environment and public services. The use of e-Government has great potential not only for increasing the efficiency of public services, but also from the viewpoint of increasing the transparency of organizational and business processes and for holding people accountable. Implementation and automation of economic processes with the help of information and communication technologies in real time is a necessary condition for the creation and development of electronic services, which allows reducing operational costs and the cost of production services. With the use of technologies, the concept of “electronic services” (increasing efficiency, simplifying communication between the public and the state) is widely used. Furthermore, electronic services are considered to beone of the most effective tools ensuring transparency and preventing corruption. The process of spreading electronic government in our country is no longer a technological innovation for the population and is being transformed into an accessible tool for obtaining public services, which contributes to increasing the transparency of public authorities. For a deeper penetration of electronic government technology, it is necessary to carry out systematic and purposeful work at the level of regional authorities, which will contribute to the involvement of the population in dialogue with them and the formation of the integration stage of electronic government. Keywords: digital economy, information society, electronic government, electronic services, trends in the development of electronic services.

The problem of competitiveness of firms, industries, and countries is one of the most urgent and dynamic in the world economy. This is explained by the fact that its analysis is influenced by many factors, but first of all the change in the rates of economic growth of countries, the level of unemployment, the place of a country or firm (enterprise, organization) in the world economy, etc. The significance of this problem is especially growing in the conditions of growing global economic competition for the right of each country to occupy a worthy place in the system of the world economy. The transition of the modern economy to a qualitatively new level involves the creation of innovative industries, technologically developed business, a change in the institutional conditions of the functioning of economic entities, improvement of the living environment, an increase in labor productivity, and, finally, the transformation of the chains of creation by enterprises. The practice of recent decades shows that concepts of competitiveness can differ significantly depending on the technological structure, which is based on the level of development of productive forces. In the process of digital transformation, enterprises are transformed into organizations with digital thinking. The product moving to the market becomes digital. The quality of the products and services provided is achieved through personalization, individualization, improved functionality, system integration of transport and logistics activity, current revenue models, modern design, application development. The competitiveness of the enterprise can be defined as the ability of the enterprise to better provide the supply of goods or services, compared to competitors, by providing goods or services with differentiated properties while complying with quality standards. Digitization makes it possible to find partners anywhere on the planet, to effectively build commodity and money chains, and to conduct profitable foreign economic activities. Strengthening the competitiveness of the enterprise will depend on how quickly and effectively digital solutions will be implemented in business, since digital technologies have become the driving force of the socio-economic development of many countries of the world, determining the basis of sustainable development in the future.

Introduction. It is emphasized that formation of wage level at the agricultural enterprises depends on a number of factors: the scale of the enterprise, productivity, volume and structure of sales, season work, etc. The degree of influence of these factors is an important aspect in calculating the income of employees and alternatives for their further increase. It should also be noted that today companies compete in the labour market for workers with appropriate qualifications. This forces them to increase wage level gradually. The purpose of this article is to assess the impact of certain factors on the level and productivity of wages in agricultural enterprises of Kharkiv region. Results. The number of staff at agricultural enterprises is not directly proportional to the increase in the area of enterprises, on the contrary, the growth of land area leads to a decrease in the number of employees. The growth of agricultural land at enterprises allows to increase the volume of marketable products and leads to an increase in wages. In most of the analyzed situations, an increase in the number of employees leads to a fall in wages. The low share of growth in marketable products indicates a very weak relationship between the level of labor productivity and the level of its payment, which raises a number of questions about employee motivation. Conclusions. The factor of enterprise size has a significant impact on both productivity and the wage level. Larger businesses are more competitive. They can save on wages in absolute terms while increasing its level, which also creates a competitive advantage and allows to attract more qualified personnel. It has also been found that enterprises that have livestock industry in the structure of production significantly increase the level of employment compared to the enterprise, specializing exclusively in crop products. On the other hand, it is noted that dependence between labour productivity and its wage level is weak, which raises the question of the lack of a motivational mechanism at agricultural enterprises. Key words: labour productivity, wages, enterprise size, staff motivation.

The purpose of the scientific research is to form the process of personnel provision at the agricultural enterprise and personnel management of the agricultural enterprise to increase its efficiency, identifying key components of personnel provision and their impact on the effective activity of the enterprise. As a result of the study, the place of Ukraine as a country-exporter of agricultural products, especially cereals, in the world space was shown. The market trends of the agricultural sector of Ukraine for 2014 – 2019 are analyzed. The key problems of the agricultural labor market are identified. An organizational scheme-algorithm for the formation of the process of effective personnel provision at agricultural enterprises is proposed, considering the main stages, which is based on a systematic approach. Within the framework of the system-process approach, it is proposed to implement the PDCA methodology, which allows effectively manage the activities of an enterprise on a systematic basis for further effective management of the personnel provision at an agricultural enterprise. Also, significant components of the personnel provision process are identified and, using the analytic hierarchy process (AHP), the influence of these components on the key performance indicators of each individual enterprise are revealed.