The article insists on a clear difference between place branding (city or nation branding) and destination branding, while a number of Croatian and some Southeast European cities, recognizing tourism as economic opportunity, tend to see their urban space almost exclusively as various destinations. Branding processes follow exactly the same line of development, often failing to include the main fabric of the city -the local community itself. In the article, branding processes of selected cities in Croatia and branding projects in several Southeast European cities have been researched. The results show that the majority of them have designed their brand identities as if tourism was the only cultural and economic fact the community has to offer. Places are turned into destinations and destination branding methods work only towards attracting the outsiders, which then results in the lack of sustainability for the insiders. Thus communities become 'tourism products' and, within such a framework, the issues of the real city identity, its carriers and forms are neglected. In the article the top-down approach to place branding is revisited, new factors -cultural and social participation -are recognised in the reconfiguration of economy and identity. This calls for grounding the place branding methods on the issue of self-perception connected to the vision of communal development. Thus a new concept of identity system is proposed as a theoretical frame for the working methodology. It is a new Sociologija i prostor, 55 (2017) 207 (1): 117-134 118S o c i o l o g i j a i p r o s t o r approach to branding (or rather identity making) which enables individuals to contribute to the collective symbolic framework respecting the city and its citizens while at the same time allowing outsiders to get to know its substantial values.

No abstract

No abstract

‘Od žlice do grada’, ideja koja označava projektiranje u svim mjerilima za urbani kontekst, vrlo se često i neprecizno atribuira Ernestu Nathanu Rogersu. U ovome će se radu pokušati rekonstruirati geneza te fraze u širemu povijesnom rasponu. Naslov rada aludira na razvoj te ideje preko Buckminstera Fullera pa ga treba shvatiti kao radni. Rad daje pregled teorijskog koncepta o ‘sveobuhvatnom dizajnu’ i predstavlja ideje u projektantskoj praksi proistekle iz tog koncepta. Svrha je članka prikupiti sve relevantne elemente njegova razvoja, kritički ih evaluirati i staviti ukupni koncept u kontekst suvremene problematike prakse urbanizma, arhitekture i dizajna.

The economic and industrial underdevelopment in the Socialist Federal Republic of Yugoslavia (SFRY) during the post-World War II period resulted in the partial abandonment of the Soviet economic model and the introduction of free market elements. The social concept of self-management and the 1965 economic reform enabled enterprise entities, still owned by the state, to allocate and distribute finances. From the 1950s, SFRY witnessed a fast growth in the economy and industrial production, and the emergence of design. However, most enterprises in former Yugoslavia had little interest in investing in design, even though the material means were available. Through the process of privatization from 1990 on, and upon the introduction of the free enterprise economy social model, this persistent resistance to achieve value-added products by implementing design strategy was eventually one of the reasons for both the economic troubles in the transformation process and the final decay of state-owned companies. Throughout the 1990s, the privatized companies in the newly independent state of Croatia inherited this non-innovative approach to industrial production while focusing more on license buying.