The introduction of ambient scents in different business facilities might be an effective strategy to influence customers’ emotions and, ultimately, their experience. Yet, there is scant evidence on the effects of introducing ambient scents in hotels and, particularly, in hotels’ private areas such as the guest rooms. Accordingly, this study aims to analyse the impact on customers’ positive emotions when a pleasant ambient scent is introduced in a hotel guest room. To this end, a randomized control trial was conducted in a real four-star hotel in Barcelona in which two experimental groups (N=99) were invited to enter and experience a scented guest room and an identical but unscented room, respectively. The happiness level and the emotional valence of the experiment’s participants were measured using a facial recognition technique. This methodological strategy represents one of the significant contributions of the study. The results show that, on average, individuals who entered the scented room were happier and had a better emotional state than individuals who entered the unscented room. These results suggest an important managerial implication for hoteliers who can improve the guests’ experience by implementing a non- expensive action and opens an avenue for future studies on scent marketing in hotels.

The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact date, number of days left and counting-down timing); 2) Visual source (i.e., video and picture). The study designed a self-report questionnaire based on 8 socio-demographic items and three conceptual elements, such as the facility quality, environmental features and promotional attractiveness. This research provided data regarding the differences in visual source and time pressure in marketing promotion. It showed that videos had more impact on customer perceptions regarding the facility quality and environmental features. The study outlines the value of marketing strategies in building content and successful design in differentiating a resort from the competition and offering a positive experience (low investment yielding high return) for millennial.

IVÁN ÁLVAREZ LEON, ALESSANDRA CAPPAI y MARIO FERNÁNDEZ . Cómo citar este artículo: ÁLVAREZ, L.; CAPPAI, A. y FERNÁNDEZ, M. Visiones, acciones y políticas hacia un desarrollo sostenible en la costa. Una lectura de los instrumentos de planificación turística y territorial de los casos de Andalucía y Baleares [en línea] Fecha de consulta: dd-mm-aa. En: ACE: Architecture, City and Environment = Arquitectura, Ciudad y Entorno, 9 (25): 413-436, 2014. AbstractSpain, France and Italy represent the countries with the highest housing stock of second homes built on the Mediterranean coast. The presence of this phenomenon on the coast has been justified by the shadow of a tourist activity that has not been able to keep the strong development pressures, social imbalances that arise between permanent residents and floating population, and the illegality of the phenomenon uncontrolled by government. The main objective of this paper is to introduce new inputs for designing the tourism planning through visions, actions and policies, in order to rethinking a more sustainable development in the Spanish coast. To do this, we have studied some of the urban and territorial plans in two coastal regions that have a high rate of second home in the coast (Andalusia and the Balearic Islands). The methodology is based on three lines of research: (a) field work and collection of cartographic and descriptive material for each case study; (b) interviews to experts from different professional disciplines; (c) and identification of the current policies about sustainability management for getting the governing of the coast. The main contribution of the research is based on a wide reading of two territorial plans on the Spanish coast to determine actions and public policies in urban, social and economic spheres. 413 ACE © AÑO VIII, núm.25, JUNIO 2014 | VISIONES,

La ciudad de Maspalomas comenzó a construirse en 1961, año de la celebración del Concurso Internacional de ideas para el desarrollo para Maspalomas Costa Canaria. El evento fue patrocinado por el dueño de la tierras, el señor Alejandro de castillo y Bravo de Laguna, Conde de la Vega Grande. El grupo de arquitectos franceses y los planificadores urbanos ATEA y SETAP fueron otorgados el primer premio en el concurso. El proyecto destacó debido a la alta calidad de sus detalles, la respetuosa distribución del paisaje y la majestuosidad de las formas urbanas en los diferentes enclaves que comprendía el proyecto. El análisis del trabajo profesional de ATEA y SETAP, el modelo de ciudad desarrollado en el atelier, la experiencia académica de trabajar con ateliers de la École Nationale des Beaux-Arts de Francia de algunos miembros de SETAP, y el concurso, son algunas de las ideas desarrolladas en esta investigación.

El principal objetivo de este artículo es poner de relieve aquellas acciones que pueden cambiar la experiencia de los clientes durante su estancia a través del diseño. La investigación llevada a cabo escogió hoteles localizados en EE.UU y Europa, con la finalidad de descubrir y comparar posibles estrategias diferenciadas entre ambos destinos.La investigación analizó diez casos de estudios los cuales obtuvieron la certificación LEED. Una vez estudiadas las acciones necesarias para alcanzar una optima calidad del aire interior en hoteles LEED, se comparó cuales de ellas tienen un impacto sobre la experiencia durante su estancia según los comentarios y fotografías en la plataforma Tripadvisor. Los resultados destacan aquellas acciones del diseño de las habitaciones de los hoteles con certificados LEED que poseen un impacto en la experiencia del cliente. Además, la investigación revela un grupo de códigos emocionales en las habitaciones de hoteles, en términos de confort, descanso y relaciones visuales entre espacios construidos y naturales.