Community support is critical to recovery success of endangered species. Education can cultivate positive attitudes and actions toward species recovery. The federally endangered Houston toad (Bufo houstonensis) is endemic to east-central Texas and the largest population is currently located near the City of Bastrop in Bastrop County. This study quantified the level of knowledge about the Houston toad for residents of the City ofBastrop, explored reasons behind expressed opinions of residents, and determined current and future education outlets. Nearly two thirds of respondents had heard of the Houston toad. Of the 83 surveyed residents who had heard of the species, 94% knew the Houston toad was endangered. Most respondents believed the Houston toad was an important part of the Lost Pines ecosystem and cared if it goes extinct. Survey responses did not vary by sex or age. This article will hopefully guide future education and collaborative recovery initiatives.