This research seeks to contribute to current discussion of gender differences in experience of higher education. Its specific focus is to compare the assessment of various university services by male and female students. The research sample consisted of 9793 students who participated in three University of Western Sydney surveys in 2004 and 2005. The results suggest that, first, female students place higher importance on the majority of the university's services than do male students; second, as female students advance through their studies, they appear more demanding about the quality of services, while male students remain comparatively tolerant; and third, while all students consider that some areas warrant improvement, this is significantly more so for female than for male students. Specifically, the key areas for improvement from female students' perspective are the relevance and instructional clarity of the course and efficiency of administration. It is recommended that, considering the current trends in higher education across gender, a sharper focus on these areas for improvement action could help the university ensure equity and better manage competition.