The family business is a broad concept in which various fields, elements and corresponding influences overlap. Family-specific business motives, behaviours, relationships, emotions and other specificities constitute the heterogeneity of family business. Very strong social and emotional implications in family business indirectly affect family life and even the quality of life. The purpose of this study is to sum up and expand on the understanding of the heterogeneity of small family businesses. It also aims to identify and measure the specific entrepreneurial attributes, knowledge and socioemotional wealth (S.E.W.) of owners. For a sample of small family hotel owners in Croatia, each owner's specific knowledge, entrepreneurial orientation and motives for establishing a family hotel are analysed, considering the important role of tourism for Croatia. The empirical analysis in this article shows the effects of these distinct characteristics of owners on family-specific performance, where non-financial performance is more relevant. The study also offers a recommendation that local and regional governments organise specific education and networking events, given that the owners in this study who had participated in business-related education performed better. Therefore, low levels of innovation in family business could be improved with education.

Tourism and family entrepreneurship make a significant contribution to the Croatian economy, therefore it is important to define characteristics and business operations of family business in tourism. This paper examines characteristics of small family businesses in tourism from the perspective of owners of small family hotels in Croatia. In this qualitative study, interview was employed as a primary research instrument and the scientific method used is based on gestalt principles. GABEK©, a specific method of qualitative research and text analysis was used. The paper portrays the aspects of chosen business characteristics of small families in tourism - motivation of owners when setting up a business, success of small family business, financing, business issues, business facilitation and innovativeness. For each business aspect gestalten tree was formed with owner`s aggregated statements and finally the gestalten tree containing all chosen business aspects has been formed. Motives are, as presumed, family oriented and tending to preserve the family vision in the future. Qualitative, non-financial success measures are more important than financial measures. Business is usually financed from own funds and by combining bank loans, while business issues imply too high tax rates. Innovativeness levels are low which relates to low education levels. Originality of the research can be found in the fact that no similar study was conducted for Croatia nor as GABEK© method was used for qualitative data analysis. The research contributes to the scarce scientific research corpus in the field of family business in tourism. Practical implications presuppose education suggestions for family members in family firms - business facilitation suggestions and detected business issues.

Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. AbstractThe goal of this paper is to reveal typical non-financial success measures in small family business in Croatia. Socioemotional wealth model is used as a basis for questionnaire construction. Questionnaire items represent family typical success measures and are adaptable to different business activities. Since family business is heterogeneous it was necessary to give a definition of chosen sample -small family hotels. Given definition of small family business was used as a key to separate the family and non-family businesses in this survey. Chosen, socioemotional based, success measures were tested on a sample of small family hotels by using logistic regression. Based on the statistical results, community acknowledgments and continuation of family business are the most important non-financial success measures for Croatian example.

Abstract-The purpose of this paper is to analyse Croatian national development strategy and Croatian local/regional development strategies. Upon defining the purpose we can define the main goal of this paper and which is creation of a tool based on funny logics which will give results on whether the chosen areas of analysed strategies are correspondent or not. For that purposes linguistic variables for areas of importance of national and regional development strategies have been defined with corresponding weight impact factors. Defined areas have been of various development priorities and have been sorted according to SWOT analysis components. Upon definition of variables and weight impact factors the analysis has been conducted.Index Terms-Development strategy, fuzzy TOPSIS, national strategy, k-means clustering. I. INTRODUCTIONTo start the story about the national and regional development strategies it is necessary to define personal development. We can say that development enriches the lives of individuals, reduces poverty, and improves well-fare, raises the quality of life in general. As it affects positively the individuals it also positively affects nations and regions. Given this definition of development, it is clear that a development strategy must be focused on transformation of society in identifying the barriers to, as well as potential catalysts for change 1 . When discussing a national level it is clear that the process of creation national and regional development strategy should be planned in details before adoption. National strategies, as well as local/regional strategies should include the component of sustainable development in every sector of an economy. Yet sustainable development touches many sensitive questions and values, therefore progress is somewhat slow 2.When states and local/regional authorities create development strategies they try to engage as many stakeholders as possible and during the process they create SWOT analysis. SWOT analysis is a marketing tool used in marketing planning but also in many other forms of planning 3. For the purposes of national SWOT analysis local stakeholder are engaged in the process of strategy Manuscript received November 5, 2013; revised January 17, 2014. B. Trstenjak is with the Dept. of Computer Engineering, Medjimurje University of Applied Sciences, Cakovec, Croatia (e-mail: btrstenjak@ mev.hr).A. K. Kavran and I. Bujan are with the Dept. of Management, Medjimurje University of Applied Sciences, Cakovec, Croatia (e-mail: akos@mev.hr, ibujan@mev.hr).development to contribute with their current issues, expectations and provide possible solutions. However, in some cases there is no correspondence between local/regional and national level. From the aforementioned arises the main goal of this paper, which is to create a tool with the help of fuzzy logics to discover to what extent are areas of Croatian national development strategy correspondent to the areas of local/regional development strategies in Croatia.The beginnings of fuzzy logics star...