Publikacja powstała w efekcie realizacji projektu "Włączenie bankowe" jako kluczowy standard w realizacji koncepcji silver economy w województwie łódzkim, finansowanego przez Bank Zachodni WBK w ramach Santander Universidades oraz ze środków na działalność statutową Katedry Bankowości Uniwersytetu Łódzkiego Santander Universidades realizowany jest w Polsce przez Bank Zachodni WBK należący do Grupy Santander

The banking sector has been going through a rapid transformation due to digitalization, regulatory requirements, customer expectations, and demographic trends. The purpose of this paper is to provide an advanced overview of the practical applications of human resource management (HRM) in Banking 4.0. This study used quantitative and qualitative methods to present the results of good practice form inventory and a Delphi study. The results of a European study show that human resource management practices such as reskilling, upskilling, and redeployment are a solution to mitigate challenges in the Banking 4.0 era. The HRM roadmap for banks will be a major guide to ensure effective workforce management.

Ongoing demographic changes and global population ageing require organisations to pay special attention to their employment policies. With working life extension and age management increasingly included in discussions about reactive versus proactive personnel policies, the term ‘generativity’ gains special importance as an approach to managing a generationally diverse workforce. Generativity can be understood as an attitude of openness towards the younger generations that focuses on exchanging values, knowledge, and experiences with them. It is a source of positive emotions and better social relationships, personal fulfilment, good energy, and aliveness. In the paper, generativity is discussed in the framework of two theories: the socio-emotional selectivity theory (SST) and successful ageing theory (SOC). The aim of this paper is to assess the relationship between generativity and individual work outcomes. We considered both in-role and extra-role outcomes analysed in the job context. Meta-analysis is conducted of studies that investigate generativity and its relationships with motivational outcomes (job satisfaction, engagement, work motivation, affective commitment, self-efficacy), cognitive outcomes (attitudes toward retirement, career success, self-control), personal outcomes (wellbeing, health, job strain), relational outcomes and extra-role behaviours (organisational citizenship behaviour and sustainable behaviour). The analysis examines 65 independent samples that included 30,540 individuals, and considers the role of three moderators—the cultural context, the measurement method and age. It demonstrates that generativity has significant and positive motivational, cognitive and extra-role behaviour outcomes for workers and that it improves their well-being.

In this study, we examine the determinants of social media adoption by local banks and its consequences. We use a unique dataset covering almost 600 local banks in Poland during the 2010-2016 period. This dataset contains information on the activity of local banks in social media, their financial performance and branch locations as well as the information on bank customers obtained from sociological surveys. We find the likelihood of social media adoption positively related to bank size and the technological and financial sophistication of clients. We show also that the impact of factors related to local competition is conditional on the performance of neighboring banks already present in social media. Finally, we establish that social media adoption helps local banks to defend their interest margins in the environment of low interest rates and intensifying competition. Therefore, our study suggests that social media can be used as a tool to develop a business model based on frequent interactions with clients and close relationships.

Purpose – we investigate models of social media activity of small local banks (SLBs) in Poland and the consequences of their adoption for SLBs’ growth. Research methodology – with the use of k-medoid clustering, we differentiate between types of SLBs’ social media activity. Then, after controlling for bank specificity and local environment, we employ these activity types in regression models explaining a bank’s popularity in social media and bank growth. Findings – although SLBs draw attention if they concentrate their social media activity on local affairs, conversion of such popularity into a bank growth is difficult to achieve. Research limitations – a relatively limited number of SLBs (111 entities) adopted an active social media policy. As a result, we have to look for social media activity models instead of describing the activity directly with numerous variables employed simultaneously in regressions. Practical implications – in order to reach the highest recognition in social media, a small bank should widely discuss local affairs. Nevertheless, SLBs’ managers should carefully enter the social media world as even suitably selected social media strategy does not automatically lead to economic outcomes. Originality/Value – first, we extend the scarce evidence on social media adoption by financial companies. Second, we clearly define different types of social media activity of local firms. Third, we differentiate between the attention drawn through social media activity and its economic repercussions.