Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions, mostly due to the reason it varies from demographic group to demographic group. Hence, this research was aimed at gaining relevant knowledge about the attitudes of Sarajevo consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 358 respondents, divided into six subsample groups: consumers who do not purchase sport goods at all, then consumers who purchase sport goods less than ones a month, next 1-3 a month, 4-6 a month, 7-9 a month, as well as consumers who purchase sport goods more than 10 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test.Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of (p=.000).

Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gaining relevant knowledge about the attitudes of Sarajevo consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 358 respondents, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1-4 a month, 5-10 a month, 11-20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. These results are so important for the marketers, mostly due to the reason they can't merge all the potential consumers who participate in various sports activities into one homogeneous group. This is the case in previous investigations and this observation presents relevant information.

It is proposed that potential consumers form attitudes based on advertising through sport can influence decisions to purchase a particular advertiser's product. From this reason, it is important to analyse their general attitudes toward advertising through sport among various questions, and this investigation was aimed at gaining relevant knowledge about the attitudes of Sarajevo consumers toward advertising through sport among. The sample included 358 respondents, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. These results are so important for the marketers, mostly due to the reason they can't merge all the potential consumers regarding the frequency they watch the sports events. On the other hand, this is the case in previous investigations and this observation presents relevant information.

The aim of this research is to determine the elastic (repulsive) properties of the futsal ball depending on the air pressure in it. Futsal ball of standard dimensions was released on the fl at solid surface from the height of nine meters for four times. At the fi rst release the air in the ball was under prescribed pressure. At the second release the pressure in the pumped ball is reduced by 5%, at the third reduced by an additional 5%, at the fourth reduced by another 5%. The setting of the experiment was carried by cinema shooting of free fall of the prescribed futsal ball and a series of rebounds after the rejection of solid surfaces. One can conclude that the distance crossed and the total duration of four successive bouncing mostly dependent on inner pressure. In this study, the initial speed of a futsal ball was unchanged and only inner pressures were changed. It was determined how much the height of the rebound is reduced and the duration of the rebound, respectively, depending on the reduction of inner pressure. Overall, it can be concluded that the initial speed of the ball can be increased by increasing the inner pressure in the ball.

A B S T R A C T UvodVodeći se činjenicom da ulaganje u reklamiranje u sportu kao dijelu korporativne marketinške strategije neprestano raste, nastala je i potreba za istraživanjima u ovoj oblasti kako bi se utvrdile najbolje perspektive (Muratović, Bjelica, & Popović, 2014). Sistematsko proučavanje odnosa potrošača prema reklamiranju je ukorijenjeno u studiji Bauer-a i Greyser-a (Popović, 2011), dok je kapitalan doprinos nauci kada je reklamiranje u sportu u pitanju dao Pyun (Klačar & Popović, 2010), koji je sproveo istraživanje u kojem je konstruisao novi model za ispitivanje odnosa potrošača prema reklamiranju u sportu i time omogućio raznim istraživačima da ispituju stavove i uvjerenja potrošača prema reklamiranju u sportu ši-rom svijeta i upoređuju svoje zaključke. U studijama koje su istraživale stavove prema opštem reklamiranju četrdesetih i pedesetih godina prošlog vijeka, prema Bauer-u i Greyser-u (Popović, Bjelica, Jakšić, & Georgiev, 2013;Popović, 2015; Popović, & Milašino-vić, 2016), došlo se do zaključaka da potrošači, generalno imaju pozitivne stavove. Međutim, upoređujući navedene rezultate sa novijim istraživanjima (Bjelica, & Popović, 2011;Popović, 2011b;Popović, Molnar, & Radovanović, 2011a; Popović, Matić, Milaši-nović, Jakšić, i Bjelica, 2015a;Popović, Matić, Milašinović, Hadžić, Milošević, i Bjelica, 2015b;Popović, Matić, Milašinović, Vujović, Milošević, i Bjelica, 2015c), utvrđeno je da potrošači imaju sve više negativne stavove prema reklamiranju. Nakon određenog vremena, Shavitt i saradnici (Bjelica i Popović, 2011) su utvrdili da ispitanici u njihovoj studiji imaju mnogo pozitivnije stavove prema reklamiranju nego što je to bio slučaj u prethodnim studijama. Pretpostavljalo se da stavovi variraju kod ispitanika, budući da oni razlikuju određene vrste reklamnih poruka, a Mittal (Popović, 2011) je utvrdio da imaju mnogo negativnije stavove prema reklamiranju na televiziji u poređenju sa opštim reklamiranjem. Sa povećanjem negativnih stavova prema reklamiranju na televiziji marketari su morali osmisliti način kako da povrate povjerenje gledalaca kada je reklamiranje na televiziji u pitanju, a to su učinili na taj način što su počeli primjenjivati nove tehnološke izume kao što su video rekorderi koji su nezainteresovanim gledaocima za reklamne poruke omogućavali da preskoče djelove koji im nijesu bili interesantni (Bjelica, Popović, Jakšić, Hadžić, & Akpinar, 2014b;Bjelica, i Popović, 2015a;Bjelica, i Popović, 2015b; Bjelica, Gardašević, Vasiljević, & Popović, 2016a; Bjelica, Gardašević, Vasiljević, & Popović, 2016c). Uporedo sa navedenim izumom, stavovi prema reklamiranju u sportu su, ponovo postali mnogo pozitivniji. Međutim, ovaj izum nije omogućavao gledaocima da preskoče dio programa sa reklamnim porukama kada je praćenje sportskih događaja u pitanju, budući da su se oni odvijali u trenutku vremena. Ipak, bliskost i privrženost sportu i sportskim subjektima su, vremenom nadvladale negativne stavove gledalaca koje su oni imali kada je opšte reklamiranje u pitanju i dovele do toga da rekla...