<p><strong>Resumen</strong></p><p>Las cadenas de valor global a menudo representan una opción, para las empresas y proveedores locales en los países en desarrollo, para obtener acceso a mercados de alto valor y nuevas tecnologías. Considerando que los beneficios potenciales de las cadenas de valor globales para los países en desarrollo están bien documentados, los estudios que se ocupan del impacto en los países en vías de desarrollo son escasos. El objetivo principal del artículo es analizar los principales retos y oportunidades que se derivan de la inserción de los pequeños agricultores en las cadenas de valor globales. El artículo sugiere que los pequeños agricultores se enfrentan a desafíos y oportunidades para el desarrollo dentro del mercado globalizado actual. Asimismo, se propone un modelo para la inserción sostenible y competitiva que pueda ser puesto en práctica, dado que aspectos como la educación, el acceso a la tecnología, el acceso a las finanzas, el apoyo a las políticas y la innovación pueden contener la clave para convertir una crisis en una oportunidad.</p><p> </p><p><strong>Abstract</strong></p><p>Global value chains often represent an option for local firms and suppliers in developing countries to get access to high-value markets and new technologies. Whereas the potential benefits from global value chains for medium-income developing countries are well documented, the studies dealing with the impact on low-income countries are scarce. The  objective of the article is to analyze the main challenges and opportunities derived from the insertion of small farmers in global value chains.The article suggests that small farmers are intertwined between both challenges and opportunities for development in this globalized market, nonetheless a model for sustainable and competitive insertion can be placed under consideration since aspects like education, access to technology, access to finance, policy support, and innovation can hold the key for turning a crisis into an opportunity.</p>

The purpose of the present study was to analyze the effect of multiple variables on the decision to invest in high versus regular-quality coffee production inputs. Thereby, a laboratory experiment was conducted with one hundred twenty-three undergraduate students, and posterior logistic regressions with random intercept were executed to analyze the collected data. The results showed that when there is a difference in the investment cost between a coffee of higher quality and a coffee of lower quality (regular), there is a slight increase in the odds ratio of investment in quality coffee, when going from an uncertainty condition of income to one with certainty in income of a higher quality coffee. On the other hand, when the cost is equal for both types of coffee, there is a strong increase in the odds ratio when going from an uncertainty condition to one with certainty. In addition, it was found that both the possibility of loss if there is an investment in a higher quality coffee and the ambiguity in the probability of facing a favorable business climate, reduce the odds ratio of investing in higher-quality coffee.