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This study explored conceptually and empirically the ways in which those engaged with university-based arts and humanities research (researchers, managers, partners, beneficiaries) construct and respond to the challenges of generating, interpreting, and demonstrating the cultural value of research. Cultural value is a contested concept, beset by philosophical, practical and political tensions. We argue that interpretations of valuecultural or otherwiseare part of complex ecologies of cultural life, creation and understanding, while at the same time underpinning economies of description, prescription, inscription and ascription. Meaning, expression, narrative and practice, combined and recombined in experience, are core themes in our participants' description of the arts and the humanities. However, more needs to be done across all levels of the research governance system so that meaningful engagement is sustained and narratives in cultural terms are not perceived as a risk in accountability contexts.