2006),"Are brands forever? How brand knowledge and relationships affect current and future purchases", Journal of Product & Brand Management, Vol. 15 Iss 2 pp. 98-105 http:// dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to describe research which introduces attractiveness as a moderator of the relationship between the perceived brand personality and evaluations of the brand as a relationship partner in a product marketing context. Design/methodology/approach -This research tests hypotheses concerning the relationship between the perceived personality of a test brand and perceptions regarding the quality of the test brand as a relationship partner, and the moderating effects of the test brand's perceived attractiveness. The research is based upon a survey of 142 graduate and undergraduate students attending four universities in the southeastern USA. Reliability and validity of the measures were tested using structural equation modeling and the hypotheses tested using multiple linear regression. Findings -This research provides empirical evidence, in a product-marketing context, that perceived attractiveness significantly influences the consumer-brand relationship development process in meaningful and predictable ways. Results indicate that consumer perceptions regarding a product brand's possession of certain personality traits can influence their opinion of the desirability of the brand as a relationship partner, and that the brand personality-partner quality connection depends, to a degree, on the brand's perceived attractiveness. The specific role attractiveness plays in the relationship appears to vary across individual brand personality dimensions. Research limitations/implications -Limitations of this study include use of a student sample, use of a single test brand selected from a single product category, and reliance upon a subset of ten items from the original 42-item Brand Personality Scale to represent the brand personality construct. Practical implications -The results suggest that, for relevant product categories, understanding how perceived attractiveness interacts with other brand perceptions can enhance brand managers' understanding of, and thus their ability to ...

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The study examines employment, income, motivations and barriers of adult learners, comparing results from a 2004-2005 study with results from a 2010 study of nontraditional students (age 25 and over) enrolled in four-year colleges that offered programs designed for working adults. The study compares responses gathered from a convenience sample of face-to-face learners (683) in five private institutions and one public university in 2004-2005 with those from a convenience sample of face-to-face and online learners (530) in three private institutions in 2010. Economic items for comparison purposes included part-time and full-time employment, and household income.

This paper presents the results of an empirical study on the efficacy of the perceived brand personality as a basis for consumer-brand relationships. The results indicate that the perceived brand personality affects both the strength and character of consumer-brand relationships.