Site-specific information technologies (IT) provide knowledge about the spatial variability within a field to improve the efficiency of inputs through variable-rate (VR) applications. Identifying factors that influence farmers' perceptions of the importance of precision farming (PF) technologies in improving the efficiency of phosphorus (P) and potassium (K) fertilizer applications can help to determine why different groups of farmers adopt PF. Knowing these factors can be useful in targeting specific groups of farmers to adopt PF and increase fertilizer efficiency to meet crop needs and reduce P and K losses to the environment. Data were obtained from a 2001 mail survey of cotton (Gossypium hirsutum L.) farmers in six southeastern states in the United States of America. Ordered logit analysis was used to evaluate the level of importance to those who had adopted PF technologies placed on such technologies they had used to improve the efficiency of P and K applications. Results showed that such farmers found soil sampling by management zone or on a grid, and on-the-go sensing most important. Precision farmers who used mapping and remote sensing found PF technologies least important. Older precision farmers who rented larger proportions of their land and used computers for farm management were more likely than other precision farmers to place greater importance on PF technologies in improving the efficiency of P and K applications.
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