This field study of 327 hospital nurses investigated the relationship between perceived satisfaction with organizational communication andjob satisfaction and job performance. The researcher developed a research model incorporating nine dimensions of communication satisfaction and hypothesized their varying relationships with job satisfaction andjob performance. Correlation, multiple regression, and canonical correlation analyses revealed signijkant positive relationships between communication satisfaction and job satisfaction, and communication satisfaction andjob performance. The communication satisfaction-job satisfaction link was stronger. The same facets of communication-supervisor communication. communication climate. and personal feedback-were found to be most strongly related to both job satisfaction andperformance. Although the importance of the superior-subordinate communication relationship was confirmed, top management communication also was substantially related to job satisfaction and, to a lesser degree, job performance. Rank-order correlation results of this study were compared to several other studies and some congruent patterns were found.During the past decade, concern with communication within organizations of all types has increased markedly. Most researchers and professionals believe intuitively that a positively perceived communication environment substantially contributes to organizational effectiveness. This common belief, however, lacks widespread empirical support (Richetto, 1977). In a number of areas (e.g., superior-subordinate communication), different types of organizational communication

This paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (thesis) and social cognitive theories (antithesis), are now showing signs of synthesis within the domain of consumer research. Consumer and marketing research techniques can be made more insightful and actionable by introducing measures of the behavioural and emotional meaning of unmet needs through integration of the key elements of motivation research within a quantitative measurement system.